Workflow
堂食外卖双标定价
icon
Search documents
堂食外卖双标定价合规吗
Jing Ji Ri Bao· 2025-09-15 03:06
Core Viewpoint - The article discusses the ongoing issue of price discrepancies between dine-in and takeout orders in the food delivery industry, highlighting the challenges faced by consumers and businesses amid stricter regulations [1][2][3]. Pricing Discrepancies - Consumers in Zhengzhou report significant price differences between dine-in and takeout meals, with examples showing a 30% increase in takeout prices compared to in-store prices [1]. - The average markup for takeout in the restaurant industry is around 30%, with delivery platforms taking a commission of 20% to 25% [1][2]. - Some restaurants choose to maintain consistent pricing between dine-in and takeout, focusing on quality to attract customers [2]. Business Challenges - Restaurant owners face high costs associated with participating in delivery platform promotions, which can reduce their profit margins significantly [2]. - The cost structure for takeout includes platform commissions, delivery fees, and operational costs, leading to higher prices for consumers [2][3]. Legal Perspective - According to legal experts, the dual pricing strategy does not constitute consumer rights infringement as businesses have the right to set prices based on their costs [3]. - However, if businesses misrepresent the quality or quantity of food, it could lead to consumer rights violations [3]. Delivery Thresholds - Some businesses set minimum order thresholds for delivery to ensure profitability, as low-value orders do not cover operational costs [3][4]. - Analysts argue that these thresholds are a logical business strategy to maximize efficiency and reduce resource waste [4]. Regulatory Response - The market regulatory authority has engaged with food delivery platforms to ensure compliance with laws and to promote fair competition within the industry [4][5]. - There is optimism that regulatory measures will help address various issues in the food delivery sector, leading to a more orderly market environment [5].