夏季高温常态化

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制冰机需求火热,长期潜力可期
Orient Securities· 2025-07-22 09:11
Investment Rating - The report maintains a "Positive" investment rating for the home appliance industry, indicating a favorable outlook for the sector [5]. Core Insights - The global home ice maker market has shown rapid growth, with market size expanding from 4.92 billion in 2019 to an estimated 7.49 billion in 2024, reflecting a compound annual growth rate (CAGR) of 8.8% [7]. - The domestic market in China is expected to transition from an introduction phase to a potential "hot item," driven by the normalization of high summer temperatures and increasing consumer interest [3][7]. - Leading domestic small appliance companies are launching products and achieving notable sales performance, suggesting a strong potential for continued growth [3][7]. Summary by Sections Market Growth - The home ice maker market is experiencing significant growth, with North America and Europe contributing the majority of the incremental growth. The penetration rate in these regions remains low, indicating further growth potential [7]. - In China, the domestic market size is projected to grow from 0.5 billion in 2019 to 0.81 billion in 2024, representing only 10.8% of the global market, highlighting the cultural differences in ice usage [7]. Demand Catalysts - Recent high temperatures have spurred a sharp increase in demand for home ice-making equipment, with notable sales growth reported by brands such as Bosch and XiaoBing Electric [7]. - Consumer interest in ice-making features is rising, with 90% of surveyed consumers expressing willingness to purchase refrigerators with ice-making capabilities [7]. Competitive Landscape - The domestic ice maker market is fragmented, with various small appliance brands competing for market share. Leading brands like Huikang and Supor are making significant inroads [7]. - There is potential for domestic small appliance companies to expand overseas through ODM or cross-border e-commerce models, with companies like Xinbao Holdings already experiencing revenue growth from international markets [3][7].