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制冰机需求火热,长期潜力可期
Orient Securities· 2025-07-22 09:11
Investment Rating - The report maintains a "Positive" investment rating for the home appliance industry, indicating a favorable outlook for the sector [5]. Core Insights - The global home ice maker market has shown rapid growth, with market size expanding from 4.92 billion in 2019 to an estimated 7.49 billion in 2024, reflecting a compound annual growth rate (CAGR) of 8.8% [7]. - The domestic market in China is expected to transition from an introduction phase to a potential "hot item," driven by the normalization of high summer temperatures and increasing consumer interest [3][7]. - Leading domestic small appliance companies are launching products and achieving notable sales performance, suggesting a strong potential for continued growth [3][7]. Summary by Sections Market Growth - The home ice maker market is experiencing significant growth, with North America and Europe contributing the majority of the incremental growth. The penetration rate in these regions remains low, indicating further growth potential [7]. - In China, the domestic market size is projected to grow from 0.5 billion in 2019 to 0.81 billion in 2024, representing only 10.8% of the global market, highlighting the cultural differences in ice usage [7]. Demand Catalysts - Recent high temperatures have spurred a sharp increase in demand for home ice-making equipment, with notable sales growth reported by brands such as Bosch and XiaoBing Electric [7]. - Consumer interest in ice-making features is rising, with 90% of surveyed consumers expressing willingness to purchase refrigerators with ice-making capabilities [7]. Competitive Landscape - The domestic ice maker market is fragmented, with various small appliance brands competing for market share. Leading brands like Huikang and Supor are making significant inroads [7]. - There is potential for domestic small appliance companies to expand overseas through ODM or cross-border e-commerce models, with companies like Xinbao Holdings already experiencing revenue growth from international markets [3][7].
“清凉经济”升温!这些家电产品销量翻倍式增长
Feng Huang Wang· 2025-07-20 00:35
Group 1: Market Trends - The sales of "cooling" appliances have surged due to high temperatures across the country, with sales of cooling fans with humidifying functions and air circulation fans increasing by over 62% and 89% year-on-year, respectively [1] - Air conditioner sales and installations have also seen significant growth, with a store manager reporting weekend sales reaching 300-350 units and weekday sales around 100-150 units, leading to a 2.3 times increase in average installation volume [1] - The demand for ice has rapidly increased, with ice production in Zhengzhou reaching nearly 300 tons daily, and sales doubling [1] Group 2: Product Performance - Ice-making refrigerators, home ice makers, and ice-making drinking machines have gained popularity, with Bosch reporting over 200% year-on-year growth in sales and revenue for its ice-making products in Q2 [2] - A store manager noted a 60% increase in customer inquiries for refrigerators with ice-making capabilities, with over 150 units sold in just one week [2] - Small Bear Electric reported a 20% year-on-year increase in ice maker sales from April to June, along with strong performance in other related products [2] Group 3: Industry Insights - The surge in ice-making appliances is attributed to the previous year's exposure of ice demand in cold drink scenarios and the entry of leading brands enhancing product experience and awareness [3] - Despite the rapid growth in the first half of the year, there is still room for continued expansion in the ice-making appliance market, with expectations of price reductions as leading brands increase their presence [3] - Other companies such as Midea and Supor are also entering the market for home ice makers and ice-making drinking machines [3]
夏日炎炎访民生丨智能降温引领消费风潮
He Nan Ri Bao· 2025-07-18 23:35
Group 1 - The market for cooling devices, particularly those equipped with AI technology, is experiencing significant growth during the summer months, with products like handheld fans and air circulators becoming popular among consumers [1] - According to JD.com, air circulators have become the preferred choice for small to medium-sized households due to their "smart temperature control and low noise energy-saving" features, with sales of certain models exceeding 50,000 units per month [1] - In physical retail stores, AI-enabled air conditioning units are in high demand, with 62% of air conditioners priced over 5,000 yuan featuring smart functions, indicating a shift towards higher quality and more intelligent product experiences [1] Group 2 - In the small appliance sector, home ice makers are gaining popularity among younger consumers, offering quick ice production and automatic cleaning features, which cater to the demand for homemade cold drinks [2] - Other trending products include neck-mounted fans and smart cooling water cups, which are becoming essential for outdoor enthusiasts, as evidenced by their rising popularity on e-commerce platforms like JD.com, Taobao, and Douyin [2]