Core Viewpoint - The article discusses the phenomenon of consumption downgrade in summer ice products, highlighting the shift from high-priced items to more affordable options, and the emerging business opportunities within this trend [3][5][10]. Group 1: Ice Products Market Trends - The summer ice product market has seen a significant shift, with high-priced items like premium ice creams and drinks being replaced by more affordable options such as ice cups and simple homemade ice drinks [3][4][5]. - Ice cups have become a new competitive hotspot for various brands, with sales of ice cups in convenience stores like Nongfu Spring reaching 4.5 yuan per cup, which is seven times the price of bottled water [6][10]. - The market for ice cups has experienced over 300% growth for two consecutive years, with urban consumers averaging 48 cups per year, surpassing traditional beverages like coffee [6][10]. Group 2: Lemon Market Dynamics - The price of lemons has surged significantly, with reports indicating a 3-5 times increase compared to the previous year, driven by supply shortages due to adverse weather conditions [12][14]. - Major tea brands with their own lemon production bases have managed to control costs, while smaller brands are struggling to maintain profitability due to rising lemon prices [12][14]. - The upcoming harvest season in September and October is expected to bring some relief to lemon prices, although high prices may persist for the next couple of months [13][14]. Group 3: DIY Ice Drinks and Social Media Influence - The trend of DIY ice drinks has gained immense popularity on social media platforms, with over 40,000 related posts on Xiaohongshu and 40 million views on Douyin [17][18]. - Convenience stores are capitalizing on this trend by offering a variety of ice cup flavors and products, positioning themselves as key players in the DIY ice drink market [17][18]. - The synergy between ice cups, fruits like lemons, and beverages has created a thriving summer commercial ecosystem, appealing particularly to younger consumers [18][19]. Group 4: Future Opportunities - There are significant untapped commercial opportunities in the ice cup market, especially as it expands into lower-tier cities and towns [20]. - The ability to provide emotional value to consumers, similar to what ice cups offer, will be crucial for businesses looking to succeed in a saturated market [20].