Core Viewpoint - Hangzhou Mirui Technology Co., Ltd. is pursuing an IPO on the Beijing Stock Exchange, facing scrutiny over revenue authenticity and reliance on external processing in its ODM business model [1][2] Group 1: Business Model - Mirui Technology primarily focuses on the research, design, production, and sales of smart network cameras and IoT video products, with a sales model mainly based on ODM and supplemented by its own brand [1] - The company's revenue from module products increased from 18.39% in 2021 to 34.73% in the first half of 2024, indicating a shift in sales strategy [1] - The company has a high customer concentration, with its top five module clients contributing approximately 80-90% of sales revenue, primarily located in Shenzhen [3] Group 2: Sales and Competition - Mirui Technology sells directly to both module clients and their downstream cross-border e-commerce clients, leading to potential competition between them [3][4] - The company has implemented a revenue-sharing and rebate mechanism for its value-added services, with a total sharing ratio of about 35%, where module clients receive 10% and cross-border e-commerce clients receive 25% [5] Group 3: Production Model - The production model of Mirui Technology relies heavily on external processing, with over 69% of production being outsourced, contrasting with peers who only outsource when capacity is insufficient [9][10] - The company claims that its high reliance on external processing aligns with industry norms, although this has raised questions regarding its operational independence and business integrity [8][12] Group 4: Regulatory Scrutiny - The company has faced multiple rounds of inquiries from regulators regarding the authenticity of its revenue, the rationale behind its high marketing expenses, and the nature of its external processing arrangements [7][13] - Discrepancies in disclosures regarding the transportation costs of raw materials to external processors have also been a point of concern for regulators [13]