7月12日，美团、淘宝闪购等平台再次分别发放外卖大额券，有网友一大早就晒出"零元购"的瑞幸咖 啡："已经喝上了，早起的鸟儿有虫吃。"记者打开美团，随即收到"0元外卖已到账"的弹窗，点开即领 取了0元喝饮品、0元喝瑞幸、古茗鲜活柠檬水兑换券3张到店自取优惠券，以及瑞幸咖啡兑换券、早餐 兑换券两张外卖优惠券。据网友晒出的订单，仅支付0.01元就点到了茶百道的中杯茉莉奶绿外卖。（极 目新闻） ...

Group 1 - The core event was a significant increase in sales for tea beverage brands during a weekend promotion, with one brand reporting over 630 million yuan in total sales and individual store sales reaching 54,000 yuan per day [2] - Multiple tea beverage brands reported over 1 million orders across their national stores within the same two-day period [2] - On July 7, following the sales surge, stock prices for several listed tea beverage companies rose, with increases ranging from 3.95% to 11.04% [4] Group 2 - The three major food delivery platforms (Meituan, Ele.me, and JD) collectively processed over 200 million orders on July 5, indicating a substantial rise in demand due to increased subsidies [3] - Taobao Shanguo launched a subsidy plan worth 50 billion yuan, resulting in a 190% increase in orders for restaurant chain brands during its first week [3] - Meituan reported over 1.2 million orders on July 5, with more than 1 million being restaurant orders, highlighting the peak demand during the weekend [3] Group 3 - Analysts suggest that while promotional events can temporarily boost sales, they may not contribute to long-term brand loyalty and can lead to significant operational challenges [5] - Concerns were raised about employee dissatisfaction due to increased workloads during promotional periods, which could impact food safety and service quality [5] - Some tea beverage brands did not provide specific sales data post-promotion, indicating a lack of transparency in reporting [5]