Core Viewpoint - The article discusses the intense competition among major food delivery platforms in China, particularly focusing on the aggressive subsidy wars and the resurgence of issues related to food safety and false advertising [1][6]. Group 1: Subsidy Wars - JD.com initiated a "100 billion subsidy" campaign, followed by Taobao Flash Sale announcing an additional 50 billion yuan in subsidies [1]. - On a peak day in July, major platforms like JD.com, Meituan, and Taobao Flash Sale launched significant discount coupons, leading to a record high in daily food delivery orders across the nation [1]. Group 2: Food Safety and False Advertising - Despite the surge in orders, longstanding issues such as food safety and misleading advertising have resurfaced [1]. - Investigations revealed that some merchants labeled as "quality dine-in" actually operated as takeout-only outlets, with significant discrepancies between their online representations and actual conditions [2][5]. - Some merchants utilized AI-generated images for storefronts and food items, raising concerns about authenticity and the integrity of marketing practices [3]. Group 3: Regulatory Scrutiny - The article highlights that several food delivery platforms have faced scrutiny from local market regulatory authorities due to inadequate merchant verification processes and instances of false advertising [5][6]. - Recent investigations by regulatory bodies have uncovered that some merchants provided misleading information regarding their dining capabilities, prompting discussions about the platforms' responsibilities in ensuring compliance with food safety regulations [6]. Group 4: Market Dynamics - The competitive landscape has intensified, with platforms potentially compromising on merchant verification to capture market share, which could lead to increased food safety risks [6]. - The article notes that the implementation of the "Online Food Delivery Service Food Safety Supervision and Management Measures" in 2018 mandates platforms to conduct thorough audits of their merchants, yet the pressure to grow may lead to lapses in these responsibilities [6].