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外卖满减促销
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别让外卖“满减”成“浪费”
Sou Hu Cai Jing· 2025-10-15 01:41
商家需守好品质底线,平台应回归服务本质,消费者更要理性下单,不盲目为凑单多买一份,不因优惠浪 费一口。唯有三方合力,才能让外卖经济真正行稳致远,让"舌尖上的美味"不再变成"指尖上的浪费"。 这种促销看似"多赢",实则已陷入恶性循环。平台靠补贴抢流量,却将成本变相转嫁商家;部分商家利润 空间被压缩,通过悄悄缩减食材分量、用临期原料,甚至虚增打包费等方式维持运营;消费者看似占了便 宜,却常为不需要的餐食买单,还可能面临"货不对板""食材不新鲜"等食品安全风险。最终,浪费的是粮 食,损害的是商家的信誉,消耗的是消费者对平台和商家的信任。 近日,市场监管总局组织起草的《外卖平台服务管理基本要求(征求意见稿)》公开征求意见,直指平 台"裹挟式"竞争与过度"价格战",这为外卖行业划定了健康发展的底线,也有利于遏制食品浪费。 "0元奶茶""满50减30"……一段时间来,各大外卖平台上"满减"促销活动层出不穷,看似是消费者"薅羊 毛"的狂欢,实则是一场被"优惠"裹挟的浪费陷阱。 为了凑够满减额度,不少人会选择多点一份主食、加一道小菜,吃不完的餐食则被直接扔进垃圾桶;订单 暴涨时,配送瘫痪导致餐品超时变质,最终也只能沦为垃圾… ...
新华网三评之一:别让外卖“满减”成“浪费”
Xin Hua She· 2025-10-14 11:57
Core Viewpoint - The article highlights the issue of excessive food waste caused by promotional activities like "full reduction" discounts on food delivery platforms, which create a false sense of savings for consumers while leading to negative consequences for businesses and the environment [2][3]. Group 1: Impact on Consumers - Consumers often order more food than needed to meet discount thresholds, resulting in uneaten meals being discarded [2]. - The rush in order volumes can lead to delivery delays, causing food to spoil and ultimately be wasted [2]. Group 2: Impact on Businesses - Delivery platforms rely on subsidies to attract users, which indirectly shifts costs to merchants, squeezing their profit margins [3]. - Some merchants respond by reducing ingredient quality, using near-expiry products, or inflating packaging fees to maintain operations [3]. Group 3: Regulatory Response - The State Administration for Market Regulation has drafted guidelines aimed at addressing "coercive" competition and excessive price wars in the food delivery industry, promoting healthier development standards [3]. - The guidelines encourage merchants to maintain quality, platforms to focus on service, and consumers to make rational purchasing decisions to reduce waste [3].