外资投资中国文旅资产
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从主题乐园到外滩酒店,外资出手了
Hu Xiu· 2025-09-25 00:30
Core Insights - MBK Partners has completed the acquisition of Suzhou Huayi Brothers Movie World, marking a significant investment in China's cultural tourism sector [1][4] - The project will be renamed Haihe An Suzhou Yangcheng Peninsula Park and aims to become a lakeside immersive cultural tourism destination in the Yangtze River Delta, with an additional investment of 100 million yuan [2] Investment Trends - MBK Partners is known for its strategic investments in undervalued assets, having previously privatized Shenzhou Car Rental at a premium despite market challenges [5][6] - The firm gained prominence in the Chinese cultural tourism market through the acquisition of four theme parks from Haichang Ocean Park, totaling approximately 6.5 billion yuan [7][8] - The investment strategy focuses on assets with cash flow potential and room for improvement, as evidenced by past investments like Universal Studios Japan [9][10] Market Dynamics - The valuation of cultural tourism assets in China has been declining, attracting foreign investments, including the acquisition of high-end hotels by groups like Singapore's Golden Eagle [11][12] - Recent policy changes by Chinese authorities aim to optimize the foreign investment environment, signaling a shift towards opening up the market for overseas capital [21][22][24] Future Outlook - The influx of foreign capital is expected to simplify the valuation logic of cultural tourism assets, making projects with stable cash flows more attractive for investment [27][32] - The current market is characterized by a transition phase, where high-cost projects are retreating, creating new opportunities amid supply contraction and demand recovery [40][41] - The trend indicates that undervalued cultural tourism assets in China will increasingly attract capital, leading to potential restructuring and revaluation of these assets [43][50]