France - The festival economy in France is thriving, with over 7,200 events held annually, including 4,000 during the summer [1][3] - The "Fête de la Musique" on June 21 features free performances by both professional musicians and street artists, significantly boosting local business revenues [1] - The festival merchandise market in France is projected to reach approximately €10 billion in 2024 and nearly €15 billion by 2033, with a compound annual growth rate exceeding 4% [3] South Korea - In Seoul, the "2025 Seoul Summer Beach" event includes a water park and various entertainment options, expected to attract over 1.1 million visitors this summer [4][5] - Various local festivals, such as the "Silver Fish Festival" and "Squid Festival," are organized to stimulate regional economies [4] - The Ministry of Culture, Sports and Tourism plans to promote local summer activities through "Cultural Tourism Flash Market" events, enhancing tourism and local economic activity [5][6] Malaysia - Melaka's vibrant summer tourism scene features diverse activities, including street performances and local delicacies, attracting international visitors [6][7] - Malaysia is set to host over 150 international business events from 2024 to 2026, with an estimated economic impact of RM 2.3 billion [6] - The tourism sector in Malaysia is experiencing a resurgence, with a 20.4% increase in inbound tourists from January to May 2025, including a 38.8% rise in visitors from China [8]