节庆经济
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南农晨读 | 千山万弄 天选好鸡
Nan Fang Nong Cun Bao· 2026-01-09 01:04
南农晨读 | 千山 万弄 天选好鸡_ 南方+_南方plus 【今日关注】 兴农评丨勿让数 据遮掩群众的真 实体感 当前我国经济发 展面临不少风险 挑战,宏观数据 与部分微观主体 感受存在温差。 群众并非不能理 解发展的复杂 性,也不是不愿 意共克时艰,而 是拒绝在虚假的 数字泡沫里沉 浮,更不愿意以 失温、失衡的生 活为虚假的数字 繁华埋单。 从"十日繁 华"到"永不落 幕":文明集市 点亮岭南新乡 风|南岭东风 2025年12月19日 至12月28日,文 明集市促消费系 列活动在广州北 京路举行,短短 10天,人头攒 动、市贾熙攘。 不久前,一场围 绕"文明集市"的 座谈会,聚集了 省、市、区相关 职能部门以及专 家学者,多方共 商"文明大事" 。 珠海年鱼游进京 津冀,"媒体 +"激活"节庆经 济"新动能 1月7日下午,保 定市首衡高碑店 国际农产品交易 中心附近人声鼎 沸,2026年珠海 年鱼新品推介会 在此启幕,珠海 衬,构成一幅并 不张扬,却足够 耐看的岭南冬日 画卷。 宠物食品八大禁 忌,你踩坑了 吗? 年菜年鱼礼盒乘 借媒体+东风, 换新成2026广东 年货礼盒,助力 白蕉海鲈"游"进 北方百姓 ...
云浮市:薯韵耀石都 甘甜润万家
Yang Shi Wang· 2025-12-09 10:59
"近年来,云浮举全市之力持续推动'百千万工程',千亿级现代农业产业集群增长势头强劲,构建 了集标准化种植、精深加工、农旅融合于一体的全链条发展格局。"云浮市委书记、市人大常委会主任 卢荣春在致辞中指出,本届活动既是番薯产业品牌盛会,也是展示云浮"百千万工程"生动实践的重要成 果。 近日,第八届乡村美食(番薯)旅游季活动在云浮市云城区启幕。活动从12月5日开始持续至2026 年3月5日,将开展千人徒步、非遗系列展示、主题摄影大赛、花海艺术节、"村碗村宴"等活动, 以"薯"为媒,推动农文旅体融合发展,为云浮深入实施"百千万工程"写下生动注脚。 云浮市云城区委书记叶伟光现场推介时说:"借此盛会契机,我们以'番薯'为媒,共促文旅繁荣与 乡村振兴,把云城优良的生态、特色的农业、深厚的文化转化为发展优势,让田园变公园,让农产品变 旅游商品,让乡村成为人人向往的'诗和远方'!" 本届活动通过卖农产品,更卖文化、卖风景、卖乡愁,推动"节庆经济"向"常态经济"拓展。主办方 以番薯为媒,策划了云城区"十大特色农产品"暨"番薯王"评选、千人徒步、非遗系列展示、主题摄影大 赛、云城-佛山高明好物展销暨美食嘉年华、花海艺术节、"村碗村 ...
15家首店、卡皮巴拉首展!赣州大型商业综合体升级远洋未来广场
Xin Lang Zheng Quan· 2025-09-25 07:44
Core Insights - The Ganzhou Ocean Future Plaza has officially upgraded its image and services, aiming to enhance regional consumption and support urban economic development [1][12] Group 1: Upgrade and Features - The plaza features a new facade, optimized parking, and improved internal environment, focusing on four thematic areas: micro-vacation center, children's fun park, trendy gathering place, and taste experience area [3][10] - The commercial space spans approximately 120,000 square meters across seven floors, with a focus on children's entertainment, quality brands, and food gathering [5][12] Group 2: Brand and Store Introduction - By 2025, the plaza has introduced 14 regional first stores and one city-level first store, enhancing its brand appeal [5] - New stores from brands like Haidilao's "Jugaogao" self-service hot pot, Bosideng, and Kidswant are set to open during the National Day holiday, providing diverse shopping options [5][10] Group 3: Smart Operations and Membership - The plaza has undergone a comprehensive digital system upgrade, optimizing the membership rights system to create a more intelligent and convenient shopping environment [7][8] - Existing membership benefits will be extended and enhanced, improving service standards for a better customer experience [7][8] Group 4: Economic Activation - The plaza's upgrade aims to invigorate local consumption through initiatives like "first store economy," "festival economy," and "night economy" [10] - Upcoming events during the National Day holiday, including the first exhibition of Capybara and themed activities, are expected to attract significant foot traffic [10][12] Group 5: Company Background - Ocean Commercial, a professional brand under Ocean Group, has managed over 5.6 million square meters of commercial space across more than 27 cities, implementing advanced commercial operation concepts in regional markets [12][13] - The upgrade of Ganzhou Ocean Future Plaza represents a significant practice of introducing first-tier city commercial operation strategies and quality resources into regional markets [12]
节庆经济惠农人
Jing Ji Ri Bao· 2025-09-23 22:12
Core Insights - The article highlights the significance of the eighth Chinese Farmers' Harvest Festival, emphasizing its role in promoting rural consumption and enhancing farmers' income through various activities, particularly the Golden Autumn Consumption Season, which has generated over 130 billion yuan in agricultural product sales [1][2]. Group 1: Economic Impact - The Harvest Festival serves as a platform to stimulate urban and rural consumption, showcasing high-quality agricultural products and driving economic growth [1][2]. - The festival has become a crucial mechanism for enhancing market activity and increasing farmers' income over the past eight years [1]. Group 2: Consumer Engagement - Emotional resonance and innovative scenarios, such as live streaming from fields and orchards, have significantly boosted consumer participation and purchasing behavior [1][2]. - The integration of harvest elements into daily urban consumption is encouraged to promote the linkage between urban and rural markets [2]. Group 3: Technological Integration - Utilizing technology, such as e-commerce platforms and live streaming, is essential for connecting high-quality agricultural products with national markets [2]. - Financial incentives, like agricultural product consumption vouchers, have been effective in lowering consumption barriers and stimulating demand [2]. Group 4: Festival Synergy - The Harvest Festival is strategically timed to coincide with other holidays, creating opportunities for increased consumer spending and engagement [3]. - There is a focus on creating a continuous flow of consumer interest through the development of related events, such as "Farm Products Festival" and "Mountain Products Festival," to maintain sales momentum [3].
深圳出台“媒体+”行动方案,多举并措赋能“百千万工程”
Nan Fang Nong Cun Bao· 2025-09-11 15:06
Core Points - Shenzhen has officially issued the "Media + Empowerment of the 'Hundred Million' Project" to enhance the agricultural product market system [2][3] - The initiative aims to integrate media with agriculture, facilitating the movement of agricultural products from rural areas to urban markets and international exports [4][28] Group 1: Key Measures - The measures focus on five main areas: consumer market advantages, enterprise services, new media promotion, technological talent support, and the integration of agriculture with culture and tourism [5][9] - A systematic deployment of key tasks has been outlined, with clear responsibilities assigned to leading and supporting units to create a quantifiable work mechanism [6][30] Group 2: Consumer Market Advantages - Shenzhen will leverage its strong consumer market capabilities to organize procurement activities, connecting buyers with production areas [9][10] - The city will focus on seasonal consumption peaks to promote high-quality agricultural products and establish key cities for consumption assistance [11][28] Group 3: Enterprise Services - The initiative emphasizes enhancing agricultural technology brand building and organizing activities to help Shenzhen enterprises find markets [12][13] - It aims to systematically identify local agricultural technology and promote a comprehensive chain from branding to market access [14][15] Group 4: New Media Marketing - The measures include promoting agricultural product quality grading and hosting live-streaming sales events to expand the reach of agricultural products [16][18] - Collaboration with platforms like Douyin, Kuaishou, and Taobao will be encouraged to enhance agricultural product dissemination and sales channels [17][18] Group 5: Technological and Talent Support - Shenzhen plans to expand the application of AI in agriculture and establish practical training for new media operations to strengthen talent cultivation in rural areas [19][20] - The initiative includes building an agricultural media matrix to improve overall broadcasting efficiency and digital management capabilities [21][34] Group 6: Cultural and Tourism Integration - The project aims to explore rural cultural resources and develop tourism routes to enhance the attractiveness and consumption vitality of rural areas [23][25] - It will promote the integration of agriculture with culture and tourism, thereby expanding new consumption formats in rural areas [24][25] Group 7: Collaborative Mechanism - The measures stress the establishment of a "Media +" collaborative mechanism to ensure continuous project implementation and measurable outcomes [27][28] - The goal is to effectively expand the domestic and international markets for agricultural products, contributing to the modernization of agriculture and rural areas [29][28]
第三十九届泰山国际登山节开幕
Da Zhong Ri Bao· 2025-09-08 01:00
Core Viewpoint - The 39th Taishan International Mountaineering Festival is being held from September 7 to September 10, 2023, focusing on the theme "Chinese Taishan, National Peace" and organized by various governmental and cultural institutions [1] Group 1: Event Overview - The festival includes four main segments: cultural tourism, sports events, economic and trade cooperation, and other related activities [1] - Key events during the festival include the 2025 Taian Investment and Trade Cooperation Conference, the 39th Taishan International Mountaineering Competition, the 30th National Fitness Hiking Event, and the "Enjoy Qilu, Fun in Shandong" autumn promotion [1] Group 2: Historical Context and Development - Since its inception in 1987, the Taishan International Mountaineering Festival has evolved from a sports event into an international event that integrates sports fitness, cultural exchange, tourism promotion, and economic cooperation [1] - The city of Taian has adopted a development philosophy of "stringing pearls into a chain, mountain-city linkage, all-region integration, and transformation and upgrading" [1] Group 3: Tourism Impact - Taishan has seen a continuous increase in tourist reception, surpassing 8 million visitors annually for the past two years [1] - From January to August 2023, the number of visitors to the mountain reached 6.272 million [1]
这些国家如何激发夏日消费动能(国际视点)
Ren Min Ri Bao· 2025-08-10 21:55
France - The festival economy in France is thriving, with over 7,200 events held annually, including 4,000 during the summer [1][3] - The "Fête de la Musique" on June 21 features free performances by both professional musicians and street artists, significantly boosting local business revenues [1] - The festival merchandise market in France is projected to reach approximately €10 billion in 2024 and nearly €15 billion by 2033, with a compound annual growth rate exceeding 4% [3] South Korea - In Seoul, the "2025 Seoul Summer Beach" event includes a water park and various entertainment options, expected to attract over 1.1 million visitors this summer [4][5] - Various local festivals, such as the "Silver Fish Festival" and "Squid Festival," are organized to stimulate regional economies [4] - The Ministry of Culture, Sports and Tourism plans to promote local summer activities through "Cultural Tourism Flash Market" events, enhancing tourism and local economic activity [5][6] Malaysia - Melaka's vibrant summer tourism scene features diverse activities, including street performances and local delicacies, attracting international visitors [6][7] - Malaysia is set to host over 150 international business events from 2024 to 2026, with an estimated economic impact of RM 2.3 billion [6] - The tourism sector in Malaysia is experiencing a resurgence, with a 20.4% increase in inbound tourists from January to May 2025, including a 38.8% rise in visitors from China [8]
“啤酒+”消费持续火热!胶州市铺集镇举办第二届“胶河之夏”啤酒节
Sou Hu Cai Jing· 2025-08-07 03:38
Core Viewpoint - The second "Jiaohe Summer" Beer Festival in Pujitown aims to enhance local consumption and promote local enterprises through a variety of activities centered around beer, food, and entertainment [3][4]. Group 1: Event Overview - The festival features nearly a hundred consumer activities, including food, intangible cultural heritage, entertainment, and local specialties, effectively stimulating rural market vitality [3]. - The theme of the festival is "Cheers Pujitown, Family with 'Xi' Persimmon," showcasing local products and cultural heritage [3][4]. Group 2: Economic Impact - Pujitown is focusing on the smart home industry as a key development direction, attracting over 140 related enterprises, with an expected annual output value of nearly 4 billion yuan [4]. - The town aims to integrate "festival economy + public service" to explore new consumption scenarios and expand the rural consumption market [4].
推进业态产品模式创新 云南楚雄以品牌赋能文旅发展
Jing Ji Ri Bao· 2025-08-06 22:01
Core Insights - The 2025 Chuxiong Yi Torch Festival is set to enhance cultural tourism experiences, featuring 10 key activities and over 60 boutique events, transforming from a traditional ethnic celebration into a cultural tourism integration IP [1] - Chuxiong aims to become a tourism hub, with significant investments and initiatives to deepen the integration of culture and tourism, promoting a unique lifestyle experience in Yunnan [1] Investment and Economic Growth - In the first half of the year, Chuxiong achieved a tourism investment of 4.932 billion yuan, representing a year-on-year increase of 23.8% [1] - The region welcomed 26.968 million domestic tourists, a growth of 2.33%, generating tourism revenue of 24.657 billion yuan, which is a 9.48% increase year-on-year [1] Cultural and Economic Development - The Chuxiong Yi embroidery industry has seen substantial growth, with the number of operating entities increasing from 538 to 2,233 and the output value rising from 800 million yuan to 1.13 billion yuan from 2022 to 2024 [1] - The local government emphasizes the importance of culture in driving tourism and economic development, aiming to enhance brand recognition and service quality in the tourism sector [2]
青岛:“啤酒+”释放节庆消费新活力
Xin Hua Wang· 2025-07-28 01:48
Group 1: Innovative Consumption Experiences - The 35th Qingdao International Beer Festival showcases new consumption scenarios that integrate finance, technology, and experiences, enhancing the festival economy [1] - The "Beer Exchange" allows visitors to experience beer consumption like stock trading, where prices fluctuate based on demand and supply, with adjustments made every five minutes [2][3] - The "Tipsy Bus" combines beer culture with sightseeing, offering a unique experience where passengers can enjoy craft beer while traveling to scenic spots and entertainment venues [4][5] Group 2: Technological Advancements in Alcohol Consumption - The "Drinking Gene Testing Kit" allows individuals to assess their alcohol metabolism capabilities through genetic testing, providing insights into their drinking habits [7][8] - This testing kit utilizes micro-sequencing technology to analyze specific gene loci related to alcohol metabolism, ensuring high accuracy and user-friendly operation [8]