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打破“夏季独热”格局!凭借“创新服务+装备升级”冬夏皆宜旅游胜地成顶流
Yang Shi Wang· 2026-01-15 09:18
Core Insights - Yunnan's Diqing Tibetan Autonomous Prefecture is integrating diverse cultural and tourism elements such as "ice and snow + experience" and "intangible heritage + cuisine" to create a year-round tourist destination, breaking the previous "summer peak" pattern [1] Group 1: Tourism Development - The "Sunrise on Meili Snow Mountain" is a popular winter attraction, drawing many visitors eager to witness the stunning scenery at dawn [4] - The local economy around Meili Snow Mountain has shifted from a single focus on ice and snow tourism to a more diversified experience, including modern cinemas and intangible heritage experience centers, enhancing visitor satisfaction and boosting local accommodations [6] - The Meili Snow Mountain scenic area reported an income of 13 million yuan in 2023, with expectations to reach 30 million yuan by the end of 2025 [9] Group 2: Visitor Statistics - Diqing's tourism department projects that by 2025, the region will host over 36 million domestic and international tourists, marking a year-on-year increase of 16.43%. In December alone, over 40,000 international visitors were recorded, reflecting a 116.35% increase compared to the previous year, indicating a booming winter tourism market [13] Group 3: Winter Camping Trends - In Heilongjiang, winter tourism is also gaining traction, with over 500 tents set up in Qiqihar's Hala Grassland, attracting camping enthusiasts from across the country [14] - Snow camping offers a unique experience, allowing participants to enjoy outdoor activities while taking in the beautiful winter scenery, with amenities like warm stoves enhancing comfort [17] - The evolution of winter camping equipment has improved heating efficiency and provided self-generating power options, addressing the challenges of staying warm and charging electronic devices, thus enhancing the overall camping experience [19][20]