Core Viewpoint - The Ora brand of Great Wall Motors has undergone a significant brand repositioning, now defined as a "multi-power global fashion boutique car brand," expanding beyond a single pure electric vehicle focus to seek broader market growth [2][5] Group 1: Brand Repositioning - The launch of the Ora 5 marks the first mass-produced model under the new brand strategy, offering five pure electric versions with a price range from 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan [2] - The Ora 5 features advanced technologies such as the Coffee Pilot Ultra driver assistance system, Coffee OS 3 smart space system, and a second-generation short-blade battery with double the national standard pressure resistance, enhancing its competitiveness in the A-class pure electric SUV market [2] Group 2: Strategic Shift - Great Wall Motors is implementing a new global platform that emphasizes "one car, multiple powers, multiple categories, and multiple postures," aiming to adapt to global market demands [3][6] - The shift to a multi-power strategy is a response to the increasing competition in the new energy vehicle sector, allowing for a broader user base and better alignment with global market needs [5][6] Group 3: Long-term Vision - Great Wall Motors emphasizes a long-term perspective on industry changes, focusing on sustainable operations rather than short-term trends, advocating for healthy competition in the industry [6] - The multi-power approach is expected to enhance research and production efficiency through high commonality and integration, ultimately providing consumers with better value and pricing [6] Group 4: Market Expansion - Ora has already entered over 50 countries and regions, with a user base of 600,000 globally, indicating potential for increased market share following the brand's repositioning [6] - Future plans include launching SUVs, sedans, and personalized multi-category products to better fit global lifestyles [6]

Core Viewpoint - Great Wall Motors' Ora brand is transitioning from a single electric vehicle brand to a "multi-power global fashion boutique car brand" with the launch of the Ora 5, a new A-class pure electric SUV [1][5]. Group 1: Product Launch and Pricing - The Ora 5 was officially launched on December 16, with five configurations priced between 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan [1]. - The company is offering nine purchase benefits and a year-end tax subsidy to further reduce the cost of ownership [1]. Group 2: Strategic Shift and Platform Development - Great Wall Motors introduced a new platform aimed at global markets, enabling "one car, multiple powertrains, one car, multiple categories, one car, multiple forms," to provide users with more choices [3]. - The Ora 5 is the first mass-produced model from this new platform, which emphasizes high commonality and integration of components to enhance R&D and production efficiency [5]. Group 3: Design and Target Market - The Ora 5 is positioned as a "selected car for young people," focusing on differentiation in design, intelligence, and quality [7]. - The design features a "natural aesthetics" language inspired by global scenic locations, with a unique "white space" interior design [7][8]. Group 4: Technological Advancements - The vehicle is equipped with Great Wall's third-generation driver assistance system, Coffee Pilot Ultra, which has accumulated over 230 million kilometers of user safety driving data [10]. - The system supports city NOA functionality without relying on high-precision maps and includes advanced parking assistance features [10]. Group 5: Health and Safety Standards - The Ora 5 claims to have nearly "zero benzene and formaldehyde" in its interior materials and has received a "five-star healthy car" certification from the China Automotive Research Institute [12]. - Safety features include a second-generation short-blade battery with double the national standard's anti-crush strength and dual-chamber airbags meeting European standards [12]. Group 6: Global Market Presence - The Ora brand has entered over 50 countries and regions, with a cumulative user base of 600,000 [14]. - The launch of the Ora 5 represents Great Wall Motors' strategic shift from "configuration competition" to "value competition" in the context of electrification and globalization [14].