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消费分化时代,健合集团(01112)的“全家庭营养”具备怎样的韧性?
Ge Long Hui· 2025-11-04 00:06
Core Insights - The Chinese consumer market is shifting from linear growth to a multi-dimensional coexistence, with different generations (X, Y, Z) having distinct preferences and needs [1] - The company, 健合集团, adopts a "whole family nutrition" strategy to address consumer diversification, utilizing brands like 合生元 and Swisse to meet varying health demands across generations [1] - Financial performance supports the robustness of this strategy, with revenue reaching 7.02 billion yuan in the first half of 2025, a year-on-year increase of 5.2%, and a gross margin of 62.5%, up by 1.6 percentage points [1] Financial Performance - The three main business segments show growth: ANC increased by 5.9%, BNC by 2.9%, and PNC by 8.6% [1] - The net operating cash flow amounted to 999.8 million yuan, with cash reserves of 1.83 billion yuan [1] Business Strategy - The multi-business collaboration structure provides the company with balance during industry fluctuations, with adult and pet segments supporting growth as maternal and infant demand recovers [1] - The "multi-brand + multi-scenario" model offers robust support in the context of consumer diversification, indicating a shift in brand competition focus from "single product explosion" to "structural balance" [1]