Core Viewpoint - Anta Sports has achieved a significant milestone by becoming the third sports goods group globally to surpass 100 billion RMB in revenue, marking a new era of globalization for Chinese sports brands [1][3]. Financial Performance - In 2024, Anta Sports reported a record revenue of 70.826 billion RMB, a year-on-year increase of 13.6%, maintaining its position as the leading sports brand in China for three consecutive years [2][3]. - The operating profit rose by 8% to 16.595 billion RMB, with a shareholder profit of 11.927 billion RMB, reflecting a 16.5% increase [3]. - The total revenue of Anta Sports and Amer Sports reached 108.578 billion RMB, marking a nearly tenfold increase from approximately 11.1 billion RMB in 2015 [4]. Brand Performance - Anta brand revenue grew by 10.6% to 33.522 billion RMB, driven by a strategy focused on mass-market positioning and product quality [5]. - FILA brand revenue increased by 6.1% to 26.626 billion RMB, maintaining its leadership in the high-end sports market [6]. - Other brands saw a remarkable revenue growth of 53.7%, reaching 10.678 billion RMB, with significant contributions from Descente and Kolon Sport [7]. Research and Development - Anta Sports invested approximately 2 billion RMB in R&D in 2024, a 20% increase, with a total of 20 billion RMB invested over the past decade [8]. - The establishment of six design and R&D centers globally and collaborations with over 70 universities and research institutions highlight the company's commitment to innovation [8][9]. Retail Innovation - The company has implemented a Direct-to-Consumer (DTC) strategy to enhance operational efficiency and customer engagement [10]. - Various innovative retail formats have been introduced, including specialized stores for different consumer segments [11][12]. ESG Initiatives - Anta Sports has made significant strides in ESG, being the only Chinese footwear company included in the Dow Jones Sustainability Emerging Markets Index and achieving an MSCI ESG rating of "A" [13][14]. - The company has committed over 700 million RMB to social welfare initiatives and aims for carbon neutrality by 2050 [14].