多品牌整车研发体系
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极氪、领克分设研究院,“一个吉利”战略加速落地
Feng Huang Wang Cai Jing· 2025-09-11 07:49
Core Insights - Geely Group has established Zeekr Vehicle Research Institute and Lynk & Co Vehicle Research Institute, indicating a return to independent brand operations for Zeekr after its integration into Geely's system [1] - Geely has developed a multi-brand vehicle research and development system that includes Zeekr, Lynk & Co, Galaxy, and China Star, each focusing on distinct market segments [1] Brand Positioning - Zeekr focuses on "luxury, extreme, and technology" [1] - Lynk & Co continues to emphasize "trendy, sporty, and individuality" [1] - Galaxy targets the mainstream new energy market [1] - China Star is dedicated to the intelligent and energy-efficient upgrade of fuel vehicles [1] Corporate Developments - Geely Automobile Holdings Ltd. held a special shareholders' meeting where independent shareholders approved the privatization proposal for Zeekr Technology Co., Ltd. with a 95.14% majority [1] - Geely executives indicated that the "big merger" between Geely and Zeekr is expected to be completed by the end of this year [1]