多品种少量经营模式

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 京东完成收购香港佳宝超市,正式进军香港实体零售领域,为香港市民提供“又好又便宜”商品【附超市行业市场分析】
 Qian Zhan Wang· 2025-08-15 10:46
 Group 1 - JD Group has officially completed the acquisition of Hong Kong's Jia Bao Supermarket, marking its entry into the Hong Kong physical retail market [2] - Following the acquisition, JD has established an Innovation Retail-Jia Bao Business Unit, appointing Jia Bao's founder, Lin Xiaoyi, as the head [2] - JD plans to enhance the product diversity and price competitiveness in the Hong Kong retail market by integrating Jia Bao's offline store network [2]   Group 2 - Jia Bao, founded in 1991, is a well-known supermarket chain in Hong Kong with over 90 stores and more than 1,000 employees, specializing in frozen poultry, seafood, groceries, and fresh produce [2] - JD's acquisition aims to leverage its supply chain advantages to improve Jia Bao's omnichannel business expansion and enrich the quality product offerings in the Hong Kong retail market [2] - JD previously announced an investment of 1.5 billion RMB in September 2024 to enhance its presence in the Hong Kong market through price subsidies, logistics system development, and service optimization [2]   Group 3 - JD's founder, Liu Qiangdong, emphasized that all of JD's business operations are centered around supply chain management, with the acquisition of Jia Bao being a key move to strengthen this strategy [3]   Group 4 - The supermarket chain's regional expansion models can be categorized into penetration and leapfrogging strategies, each with distinct advantages and risks [4][6] - Penetration strategy focuses on concentrated resource allocation within a region, while leapfrogging strategy allows for simultaneous expansion in multiple low-competition areas [4][6] - Future supermarket operations are expected to shift towards a model of diverse products in smaller quantities, increasing demands on supply chains and logistics [6]

