Core Insights - Qingdao Beer has been actively engaging in brand promotion and product marketing through "sports marketing + music marketing + experiential marketing" strategies, focusing on major international sports events like the Winter Olympics and the European Cup, as well as domestic events like the Chinese Super League [2] Group 1 - The company aims to enhance brand influence and product competitiveness through various marketing activities [2] - Future marketing efforts will include immersive beer consumption experiences and multi-scenario marketing practices [2] - The focus will be on consumer experience to create diversified consumption scenarios [2]