标杆企业品牌传播监测 表：标杆企业2025年1-12月品牌传播监测 | 企业简称(微信公众号名称) | 2025年1-12月微信公众号阅读量 | 2024年1-12月微信公众号阅读量 | | --- | --- | --- | | 碧桂园服务 · 碧桂园服务公众号矩阵 | 5049017 | 273994 | | 中海物业·中海物业公众号矩阵 | 3712369 | 3677896 | | 保利物业·保利物业公众号矩阵 | 2643051 | 3485661 | | 长城物业 ·长城物业集团公众号矩阵 | 2496971 | 2558320 | | 融创服务·融创服务集团 | 2208008 | 1769417 | | 彩生活服务·彩生活公众号矩阵 | 2105668 | 2108058 | | 越秀服务·越秀服务公众号矩阵 | 2104689 | 194275 | | 万物云·万物有云/邻居 | 2100451 | 2540358 | | 宝石花物业 · 宝石花物业 | 1828500 | 1888026 | 注：越秀服务、碧桂园服务2024年统计口径与2025年不同，2024年数据不具备可比性。 2025 ...

证券日报网讯12月25日，牧高笛（603908）在互动平台回答投资者提问时表示，牧高笛一直持续与户外 专业玩家和博主合作，通过线上与线下多渠道推广品牌和产品，不断提升品牌影响力。 ...

证券日报网讯12月18日，元祖股份（603886）在互动平台回答投资者提问时表示，公司将持续通过线上 与线下多渠道推广品牌和产品，不断提升品牌影响力。 ...

香港工商联考察团代表对西凤公司的热情接待与细致讲解表示感谢，对西凤酒卓越的产品品质、规范的 企业管理及厚重的文化底蕴给予高度认可。他们表示，此次实地考察直观加深了对西凤品牌及中国白酒 产业的认知，香港工商界拥有丰富的资源储备与广泛的国际网络，希望今后能与西凤公司这样的优秀民 族企业加强交流，在品牌推广、市场拓展等方面探讨互利共赢的合作可能性。 12月12日，陕西省委港澳办副主任姬文魁与（香港）全港各区工商联永远名誉会长兼副会长卢建彤博士 带领（香港）全港各区工商联考察团一行，在宝鸡市经济合作局相关负责人的陪同下，来西凤股份公司 参观交流。西凤股份公司总经理张周虎热情接待并陪同参观。 考察团一行先后走进西凤酒文化博物馆、生产工艺流程车间及西凤酒海库，通过丰富的历史文献、珍贵 实物展陈，系统溯源西凤酒三千年无断代酿造传承，深度感受品牌深厚的文化积淀；在实地探访中沉浸 式体验西凤酒传统酿造工艺与现代科技的深度融合，体会每一滴凤香酒蕴含的千年底蕴与时代质感。 张周虎向考察团一行详细介绍了西凤酒的历史传承脉络、核心工艺特色、未来发展战略规划等情况。他 表示，白酒酿造是延续上千年的历史经典产业，是中华千年文化传承的经典载 ...

证券日报网12月11日讯嘉曼服饰在12月11日回答调研者提问时表示，公司未来两年重点仍然在产品的升 级迭代上，但公司会持续推进常态化的明星合作、达人种草、线上推广等，也会随着线下渠道的铺设开 展系列营销活动，例如广告营销、地面推广等，所以短期内公司销售费用将维持稳定。中长期来看，公 司会随着不同品牌的发展阶段适时加大宣传推广的投入，强化品牌认知，积累品牌势能。 （文章来源：证券日报） ...

证券日报网12月10日讯绿田机械（605259）在回答调研者提问时表示，公司一直致力于宣传和推广绿田 品牌和产品。目前，公司产品在国内的销售渠道分为：线上和线下。线上销售主要通过公司直营的天 猫、京东、抖音旗舰店等。 ...

Core Viewpoint - The company emphasizes its three main business segments: the sauce and marinated products segment as the core pillar, the rice products segment operated by its subsidiary, and the freeze-dried food segment acquired from Fuzhou Lixing Food, which will be launched by September 2025 [1][2]. Business Segments - The sauce and marinated products segment is identified as the company's core pillar [1]. - The rice products segment is managed by the subsidiary Zhenzhen Laolao [1]. - The freeze-dried food segment includes products like freeze-dried chocolate, tea drinks, and yogurt cubes, primarily targeting B2B channels, with partnerships established with brands such as Sam's Club, Yili, and Meiji Black Chocolate [1]. Offline and Online Integration - The company's offline store layout is primarily concentrated in Jiangxi (approximately 40% share), Guangdong, and Fujian, while it is adapting to new retail and media trends to enhance online and offline integration [2]. - A diverse online channel matrix has been established, covering delivery platforms, group buying, live streaming, and community e-commerce, as well as sales platforms like Taobao, Tmall, JD, and Pinduoduo [2]. - The company aims to drive sales through a comprehensive model combining stores, delivery, community, and Douyin, with online orders accounting for about 35% of total sales [2]. Future Promotion Strategies - Future brand promotion will focus on three main directions: collaborative promotion to break regional blind spots, innovative low-cost marketing strategies, and deepening customer engagement to enhance brand youthfulness [3]. - The company plans to leverage online platforms for content virality and explore the establishment of a membership rights system to strengthen long-term competitiveness [3].

Core Insights - The era of merely chasing follower numbers in brand promotion has passed; the effectiveness of promotion is now influenced by the stickiness of channels and the quality of the audience [1] Group 1: Concepts - Fan stickiness measures the strength of connection, reflecting the willingness of fans to interact and their level of active participation [3] - Audience quality focuses on the alignment of demographics and needs between channel followers and the brand's target customers [3] Group 2: Judging Fan Stickiness - To assess stickiness, both behavioral data and the substance of interactions should be considered [5] - Interaction rate is key, calculated by the ratio of likes, comments, and shares to follower count, indicating real engagement levels [5] - Natural reach of content without promotional support also indicates the attractiveness to fans, while fans searching for the brand name signals high recognition [5] - The substance of comments is persuasive; meaningful engagement reflects higher stickiness [6] - User-generated content related to the brand, such as reviews and experiences, serves as strong evidence of stickiness [6] Group 3: Judging Audience Quality - Evaluating audience quality centers on examining the overlap with target demographics [8] - Basic demographic alignment includes age, region, and purchasing power, which should match the brand's customer profile [8] - Deeper alignment involves interests and needs; the audience's focus areas and active discussions should relate to the brand's industry and lifestyle [8] - The ultimate validation is the conversion intent, observed through exclusive offers and engagement metrics, indicating the effectiveness of the channel [8] - The shift from blindly pursuing follower numbers to focusing on audience precision and connection depth is essential for enhancing brand promotion efficiency [8]

Summary of the Conference Call on the Media and Internet Industry Company and Industry Overview - **Company**: 分众传媒 (Focus Media) - **Industry**: Media and Internet Advertising Key Points and Arguments Revenue Performance - In Q3 2025, Focus Media reported a total revenue of **35 billion** yuan, showing growth compared to the previous year despite challenges [2][4] - Revenue breakdown for Q3: - July: **11.32 billion** yuan, up **6.79%** YoY - August: **12.36 billion** yuan, up **9.38%** YoY - September: **11.26 billion** yuan, up **2.36%** YoY, affected by the cooling of the takeaway battle and the postponement of the Mid-Autumn Festival [2][4] Advertising Trends - **Consumer Goods**: Advertising revenue decreased to **21.25 billion** yuan in Q3, down from **23.57 billion** yuan YoY, with a notable decline in liquor and learning machine advertisements [4][8] - **Internet Sector**: Strong performance with Alibaba's advertising budget expected to reach **1.6 billion** yuan, up from **980 million** yuan YoY, indicating increased investment in brand promotion [5][6] - **Automotive, Financial, and Tourism Sectors**: Significant growth in Q3: - Automotive: **2.57 billion** yuan, up **30.5%** YoY - Financial: **1.21 billion** yuan, up **77.9%** YoY - Tourism: **1.55 billion** yuan, up **58%** YoY [7] Q4 Outlook - Positive performance expected in Q4 with projected total revenue of approximately **35 billion** yuan, up **20%** YoY [9] - October and November revenues showed strong growth of **18.07%** and **15.15%** YoY, respectively [9] Media Type Performance - **LCD Media**: Revenue in October and November was **2.95 billion** and **4.17 billion** yuan, up **20%** and **18%** YoY [10] - **Smart Screens**: Revenue reached **3 billion** and over **4 billion** yuan, up **36%** and **24%** YoY [10] - **Cinema Media**: Experienced a decline, with October revenue at **62 million** yuan, down **31%** YoY [11] Consumer Goods Recovery - Consumer goods advertising showed signs of recovery in Q4, driven by a shift from high-end to daily consumption liquor and growth in apparel and skincare categories [12] Cosmetic Market Trends - Domestic cosmetic brands have gained significant market share post-pandemic, with brands like 花西子 and 百雀羚 performing well alongside increased advertising from foreign brands [13] Collaboration with Alibaba - The "碰一碰" initiative with Alibaba has progressed well, with **4 billion** yuan in cash red envelopes distributed during the Double Eleven shopping festival [3][14] - Plans to increase pricing by **9%-11%** in 2026, with good customer acceptance due to added value from services like "碰一碰" [18] Future Projections - If the merger with 新潮传媒 (New潮 Media) is successful, total revenue for 2026 could reach **170 billion** yuan, with profits around **75 billion** yuan [20] - Continued strong advertising investment from major clients like Alibaba is expected to drive growth despite market challenges [22] Cost Management - The cost of red envelopes in the "碰一碰" initiative is shared equally between Focus Media and Alibaba, which helps reduce overall advertising costs [16][17] Additional Important Insights - The overall customer base has decreased to **1,762** clients, but revenue has increased, indicating a shift towards larger clients with higher budgets [8] - The integration of 新潮传媒 is expected to enhance profitability by reducing management costs and optimizing pricing strategies [21]

Core Points - The 2025 Wuhan (Hankou North) Commodity Fair will open on November 20, continuing its 16-year tradition of attracting numerous businesses to showcase their products and innovations [1] - The fair has evolved from a sales-focused event to a platform for launching new products and exploring business collaborations [4][5] Group 1: Company Participation and Impact - Companies like Feidiao Electric have participated multiple times, using the fair as a key platform for brand visibility and product showcase, leading to a nearly 30% increase in sales [3] - Wuhan Jing Tian Yi Shang Trading Co. has shifted its focus from merely selling products to showcasing new designs and seeking e-commerce partnerships, reflecting a broader trend among participants [4] - The founder of Wuhan Tangqihe Coffee noted a 50% increase in sales after leveraging the fair for brand promotion and expanding service offerings [5] Group 2: Business Transformation and Growth - Wuhan Qimengdie Clothing Co. transitioned from traditional wholesale to e-commerce, inspired by the fair's dynamic environment and the presence of online influencers [5][6] - The fair has facilitated significant business growth for participants, with some like Wang Jitao expanding their operations and securing contracts worth millions annually [10] Group 3: Diverse Offerings and International Appeal - The fair features a wide range of products, including fresh flowers from around the world, attracting both local and international buyers [7][8] - The event has become a vital networking opportunity, allowing businesses to connect with potential clients and partners, enhancing their market reach [9][10]