上海市中小企业发展服务中心主任 贾勉 营销策略层面：以 "目标市场精准定位" 为核心，通过竞品对标、客群细分等方法论，指导企业明确 "哪些市场可做""如何抢占市场"，并以实际案例演 示全链条营销组合策略的制定，覆盖产品差异化设计、价格策略、渠道融合（直销/渠道/线上/线下）、销售团队配置等关键环节； 品牌推广层面：深度分享ToB企业品牌推广 "三板斧"—— 通过洞察分析（竞品分析、客户关注点分析、公司优势分析），明确价值主张（领导者定位/ 热销定位/特性定位），并强调线上线下多渠道资源整合，从品牌形象塑造到美誉度提升，拆解 "如何将产品价值高效传递给目标客户"，助力企业打造 差异化竞争优势。 莫老师的分享兼具理论深度与落地性，针对商机获取量与转化率提升的具体路径，为参会企业提供了切实可行的营销增长方案，助力企业突破营销增长瓶 颈。参会企业代表们纷纷表示，莫老师的课程干货满满，对企业未来的营销工作有着极大的指导意义，不少学员更是拿出手机记录核心要点。现场互动环节 中，企业之间积极交流，不仅拓展了业务合作机会，也为行业的发展注入了新的活力。 作为活动的承办方之一，百思特管理咨询集团一直致力于助力企业实现健康、高质 ...

这个夏天，"苏超"在全国范围内掀起了一股"草根"足球的热潮，而在三年前，远在贵州的一个小县城榕江，是率先将草根足球"踢"上热搜的城市。三年来的 赛事举办，已经让榕江县从全国最后一批脱贫县，一跃成为GDP百亿县。 而榕江县举办"村超"要达到的目标，并不止于此。 三年"村超"的变与不变 就在苏州与扬州对阵的同一天，江苏的另一座城市常州市委常委会召开会议，研究了《常州市足球高质量发展三年行动计划（2025—2027年）》，提出要大 力发展青少年足球，加强校园足球普及推广，强化专业队伍建设，积极开展群众体育活动，推动体育与文旅等深度融合，扎实推动常州足球事业高质量发 展。 其实在常州之前，已有一座县城率先发布了更长时段的足球规划：5月30日，榕江县第十三届委员会第十一次全体会议通过《小小的足球 大大的梦想——榕 江县"人民足球勇闯新路感恩奋进再建新功"发展实施方案（2025-2035）》，提出探索发展"村超"社会足球+"班超"校园足球+"逐梦"职业足球的"新三线"人民 足球体系。 这个夏天，"苏超在全国范围内掀起了一股"草根"足球的热潮，而在三年前，远在贵州的一个小县城榕江，是率先将"草根足球"踢上热搜的城市。 43 ...

六福集团 20250627 摘要 六福集团 2025 财年整体毛利率提升 5.9 个百分点至 33.1%，毛利额增 长 5.8%至 44 亿港元，但总经营开支增长 13.7%至 26 亿港元，经营开 支占收入比率增加 4.6 个百分点至 19.6%，部分抵消了毛利率提升带来 的利润增长。 2025 财年，六福集团全球净减少 296 家门店，其中六福品牌门店净减 少 317 家。港澳及海外市场收入同比下降约 20%至 80 多亿港元，占集 团总收入的 60%以上，但若剔除对冲损失，经营溢利同比增长 7.8%至 13 亿港元。 中国内地市场收入基本持平，约为 53 亿港元，但经营溢利同比下降 40%至 5.17 亿港元。零售业务收入同比增长 10%至 32 亿港元，但利 润同比下降 70%以上，品牌授权业务利润贡献超过 90%。 2025 财年，黄金及铂金产品销售额为 88 亿港元，同比下降 15%，但 毛利额增长 16%，毛利率提升 7.1 个百分点至 26%以上。珠宝首饰销 售额为 36 亿港元，同比下降 7.66%，毛利率为 39.4%，同比下降 3 个 百分点。 2025 财年，六福集团的整体营收和净利润 ...

Financial Data and Key Metrics Changes - Revenue reached HKD 13.3 billion, a 12.9% decrease compared to the same period last year, primarily due to a decline in sales of gold products caused by high gold prices [6] - The group's profit for the year decreased by 39.3% to HKD 1 billion, with basic earnings per share decreasing by 37.9% to HKD 1.87 [6][7] - Total operating expenses increased by 13.7% to around HKD 2.6 billion, leading to an increase in the ratio of total operating expenses to revenue by 4.6 percentage points to 19.6% [8][27] - The group's NAV per share was HKD 22.38, a 2.2% increase from the same period last year [11] Business Line Data and Key Metrics Changes - Retailing revenue decreased by 13.5% to HKD 11.1 billion, accounting for 82.7% of the group's total revenue, with segment profit decreasing by 17.7% to HKD 1 billion [14] - Licensing income decreased by 12.6% to HKD 904 million, accounting for 6.8% of the group's total revenue [16] - Wholesaling revenue declined by 8.8% to HKD 1.4 billion, accounting for 10.5% of the group's total revenue, with segment profit decreasing to HKD 14 million [15] Market Data and Key Metrics Changes - Revenue from Hong Kong, Macau, and overseas markets decreased by 19.6% to HKD 8.07 billion, accounting for 60.5% of the group's revenue [11] - Revenue from the Mainland market decreased by 0.2% to RMB 5.3 billion, accounting for 59.5% of the group's total revenue, with segment profit decreasing by 40.7% to HKD 577 million [12] - Retailing revenue in Mainland increased by 10.4% to HKD 3.1 billion, accounting for 59.9% of Mainland market's total [21] Company Strategy and Development Direction - The group has set a new three-year corporate strategy focusing on overseas market expansion, market-oriented products, and operational efficiency enhancements [29] - Plans to enter three more countries and establish 50 new overseas shops within the next three years [29] - The group aims to net 50 shops in the Mainland market and approximately 20 shops in overseas markets in financial year 2026 [31] Management's Comments on Operating Environment and Future Outlook - Management remains cautiously optimistic about medium to long-term business prospects in the Mainland and expects improvement in the Hong Kong market [30][52] - The group anticipates a rebound in sales performance in the Mainland market due to new product launches and effective marketing strategies [48][52] - Management noted that the high gold prices have affected consumer sentiment but expect sales of gold products to normalize as consumers adapt [41][42] Other Important Information - The average international gold price increased nearly 30% year on year, impacting sales of gold and platinum products [17] - The group has integrated ESG principles into its corporate planning and received 40 awards in FY '25 [40] Q&A Session Summary Question: Can you elaborate on the recovery in sales momentum for Mainland China? - Management noted strong performance in fixed price gold jewelry products due to new collections and effective promotions, with a new ambassador contributing positively [48][49][51] Question: What is the ASP trend for fixed price gold products? - The contribution of fixed price gold products to overall retailing revenue increased from 33% to 54%, with expectations for continued growth [56][66] Question: What is the guidance for same store sales growth and profitability? - Management expects double-digit growth for same store sales across all regions in FY 2026, with a stable gold hedging ratio maintained around 20% to 27% [61][62]

"酒香也需勤吆喝"。在区域抱团发展的今天，城市要想打响名号，光埋头打磨自家招牌还不够，得学会 站上更大的舞台亮相。 古蜀文明、三国遗迹、装备智造、剑南春酒文化……过去这几天，在太湖之滨的无锡，上演了一场内容 丰富、形式多样的"德阳秀"，让我们看到了"硬核"德阳。 不过这次推介会最大的亮点，还得数那些"接地气"的网红达人们。他们可不是来走过场的，而是实打实 地当起了德阳的"代言天团"： "银河系李老幺"用情感博主的独特视角，讲述德阳的人文故事；"德阳传媒辣妹"以生活化的方式，展示 德阳的市井烟火；"德阳你舒嬢"用房产博主的专业眼光，解读德阳的发展潜力；"心不动"用幽默风趣的 段子，传递德阳的城市魅力；"油菜书记"则带着乡村振兴的视角，分享德阳的乡村新貌。 更让人惊喜的是，还有"外援"来助阵。拥有1700多万粉丝的"仙鹤大叔张文鹤"，用他标志性的幽默风 格，带着大家"云游"德阳；全国知名科普自媒体机构"星球研究所"的运营总监张粹格，以宏观的视角深 入解构了德阳工业制造这张名片。 "遇见德阳"品牌推荐官、剑南春（集团）副总经理、德阳市酒业协会田锋说得特别好，"无锡与德阳相 隔千里，但两地有着奇妙的文化共鸣与发展共振 ...

7月起，迪庆州将陆续开展香格里拉悦购促销活动，助力高原特色产品拓渠道扩市场、促消费；7月中旬，第六届松茸采摘 季暨文化旅游活动将在香格里拉市格咱乡举办，届时将展现松茸产地丰富的历史文化和自然风味美食；8月中旬，"品松茸美食· 逛彩云市集"展销活动将在独克宗古城举办，展示松茸美食。 6月20日，云南省迪庆藏族自治州举行2025年香格里拉松茸季系列活动新闻发布会。据会上消息，2025年香格里拉松茸季系 列活动将于7月4日在迪庆州香格里拉市正式拉开序幕，活动期间将举行七大主题活动串联高原特色产业发展，提升文旅体验， 为本地名、特、优企业搭建资源对接与品牌推广平台，助力市场拓展，推动香格里拉松茸产业高质量发展。 作为2025年香格里拉松茸季系列活动的开幕活动，第三届香格里拉松茸论坛将于7月4日在香格里拉大酒店举办，以"松茸膳 养・汇通国际——有一种叫云南的生活 畅享香格里拉"为主题，进一步提升香格里拉松茸品牌及知名度。 在物流运输方面，今年松茸季，云南省顺丰速运有限公司将在迪庆香格里拉机场和昆明长水国际机场投入2架全货机，打 造"冷链+高铁+航空"立体运输模式，提前调配散航、高铁资源，并在松茸园区增配冷库、人力等设施 ...

展会期间还有民乐表演、非遗展示等精彩活动，尽显壮美八桂魅力。来自贺州的民族乐队莫也组合 带来了精彩的歌曲，展现广西民族风采；国家级非遗代表性传承人李素芳现场教学瑶族刺绣针法，带领 观众近距离感受瑶族文化的魅力；来自贺州和梧州的茶艺师们分别带来了昭平绿茶与六堡茶的茶艺展 示，让香港群众品味到"茶是故乡浓"。 自治区文化和旅游厅对外交流合作处有关负责人表示，此次参展不仅让港澳及国际游客感受到广西 的山水之美、文化之韵，更展现了广西文旅的差异化竞争力。随着桂港高铁旅游线路的拓展，"秀甲天 下 壮美广西"的品牌影响力也加速向国际市场延伸，为引客入桂再添助力。（梁盘生） 记者从自治区文化和旅游厅获悉，6月12日至15日，该厅聚焦港澳和国际市场的暑假出行热潮， 以"下一站，广西"为主题，携手桂林、梧州、贺州等市文旅部门、旅游企业代表亮相第39届香港国际旅 游展，向港澳及国际市场展现"秀甲天下 壮美广西"的独特魅力，精准引客入桂。 展会上，广西文旅部门通过文旅推介、互动体验、产品展示等形式，向广大参展客商重点展示以暑 期度假为核心的文旅产品。其中在6月12日开展当日，"下一站，广西"文化和旅游推介会在展位展开， 共邀请25 ...

近日，据媒体报道，俄罗斯最大乳业集团"爱科牛（Ekoniva）"在中国开设的首家品牌专卖店正式落户陕西省西安市。该店 于2025年5月28日开业，目前门店主要销售天然乳制品及其调制的咖啡饮品。 2024年之后，Ekoniva对中国市场的布局明显加快。据报道，Ekoniva于4月与西安浐灞国际港签署了战略合作协议。 公开资料显示，Ekoniva为俄罗斯最大的乳制品企业，其业务涉及乳牛养殖和产品生产。其在中国市场的布局从2020年便已 经初见端倪。此次品牌店的落地，或是其加速在中国市场布局的重要标志。 不得不提的是，当下国内乳业处在整体抗压与新鲜乳转型的重要时期，特别是原奶价格的持续下滑，中国乳制品企业已呈 现出明显压力。如此，Ekoniva进入中国市场时机是否恰当等问题被行业所关注。 不过，2024年前后曾出现俄罗斯商品热，中国消费者追捧下，行业乱象丛生特征明显。不过，消费者对俄罗斯商品的热情 可见一斑。目前，消费者热情能否延续至俄罗斯乳制品及乳制品饮料等赛道，为Ekoniva的业绩增长带来助力，引得业内好 奇。 01 加速布局中国市场 回溯Ekoniva在中国市场的发展，公开资料显示，Ekoniva于2020 ...

为保障旅客便捷顺畅出行，济南机场特别为轮椅旅客、首乘旅客、无陪儿童等特殊旅客群体，推出多项 贴心服务举措，并在航站楼内增派志愿者，提供问询引导、秩序维护及爱心帮扶服务。针对中转旅客， 机场升级优化了"十三重"中转礼遇，涵盖免费餐食、免费巴士、免费住宿、急转预约、文旅畅游、爱心 预约等系列中转服务权益，大幅提升旅客的中转体验。 值得一提的是，假期期间，济南机场还精心策划并组织了主题特色活动，为过往旅客呈现小丑魔术表演 等精彩内容，并邀请旅客参与龙舟手工DIY、编织五彩绳、纸绳艺术画制作等活动，与旅客共度佳节， 感受传统文化的魅力，并为现场儿童旅客送上"六一限定"的专属礼物，营造出浓厚的节日氛围。 随着暑运旺季临近，济南机场将进一步优化航线网络，推出更多便民服务举措，持续升级服务产品，全 力护航旅客美好出行。（编辑：李季威 校对：张薇 审核：韩磊） 《中国民航报》、中国民航网 记者许晓泓 通讯员柴媛媛、张明玥 报道：即将开启的端午假期(5月31日 至6月2日），济南机场预计保障航班起降1048架次、完成旅客吞吐量14.9万人次。 今年端午假期与六一儿童节"撞档"，旅客出游度假与探亲访友需求旺盛。济南机场积极应对， ...

Financial Data and Key Metrics Changes - The company reported a consolidated revenue of $1.1 billion, a decline of 5% compared to the previous year, with comparable sales decreasing by 3% [20][21] - Adjusted operating loss for the quarter was $68 million, with an adjusted loss per share of $0.29 [5][22] - Gross profit dollars were $322 million, with a gross margin of 29.6%, impacted by approximately $75 million in inventory write-downs [21][22] Business Line Data and Key Metrics Changes - American Eagle comparable sales were down 2%, while Aerie comparable sales declined by 4% [5][20] - Aerie faced challenges in soft apparel, particularly in fleece tops and shorts, while experiencing growth in intimates and offline categories [12][14] - American Eagle saw improvements in women's business, particularly in social casual dressing and achieved its best quarter ever in fleece [15][16] Market Data and Key Metrics Changes - Traffic was up across brands and channels, but the company faced pressure from lower average unit retails (AURs) and conversion rates [20][21] - The company is working to reduce sourcing exposure to China to under 10% this year, with plans to further diversify its supply chain [24] Company Strategy and Development Direction - The company is focused on optimizing operations and strengthening its supply chain, including closing two Edge fulfillment centers, which is expected to generate annualized savings of approximately $5 million [7][8] - Capital allocation priorities include investments for long-term growth while returning capital to shareholders, including a $200 million accelerated share repurchase program [9][23] - The company is committed to improving product performance and is preparing for the back-to-school season with fresh merchandise [24][38] Management's Comments on Operating Environment and Future Outlook - Management expressed disappointment with first-quarter performance but remains optimistic about the second half of the year, hoping for economic stimulation from potential tax plans [28][29] - The company has paused full-year guidance until there is greater visibility but expects improvement as the year progresses [8][24] Other Important Information - The company recorded a $75 million inventory write-down due to product misses and higher costs, leading to increased promotions [5][12] - SG&A expenses increased by 2% due to higher advertising investments, with a focus on customer-facing spend [22][66] Q&A Session Summary Question: What is the company's view of the consumer today and its impact on the retail landscape? - Management is optimistic about the consumer outlook and believes that potential tax plans could stimulate the economy in the second half of the year [28][29] Question: Can you break down the assumptions for gross margin and promotional activity for the second quarter? - The company expects to maintain promotional activity to clean inventory for the back-to-school season, embedding a negative 3% comparable sales expectation [30][31] Question: What are the merchandising issues and how quickly can the company get back on trend? - Management acknowledged product issues but is working swiftly to address them, focusing on clean inventory for the back-to-school season [36][37] Question: How is the company planning its capital allocation and CapEx expenditures? - The company reduced its CapEx guidance to $275 million, recadencing projects to preserve cash in response to business conditions [46][47] Question: How did digital performance compare to stores during the quarter? - The company saw an uptick in digital channels and is leaning into this area for future growth [71] Question: What is the outlook for promotions and SG&A expenses? - The company anticipates continued promotional activity to clean inventory, with SG&A expected to remain flat for the year, focusing on advertising spend [62][66]