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年轻投资者崛起,一场关乎话语权的“代际博弈”已然开启
Jing Ji Guan Cha Bao· 2025-10-19 03:36
Core Viewpoint - The Chinese wealth management market is at a historic crossroads, with a significant shift in asset allocation as traditional real estate investments decline, leading to a growing demand for diversified investment options among younger investors [2][3][10]. Group 1: Market Changes - The total investable assets of Chinese residents have surpassed 300 trillion RMB, with high-net-worth individuals ranking second globally, providing a solid foundation for the wealth management market [3]. - The proportion of real estate in household asset allocation has dropped significantly from nearly 70%, while the share of equity investments, such as stocks and funds, has steadily increased to around 15% [3][4]. - The demographic of investors is changing, with individuals under 30 now accounting for 30% of stock investors, indicating a shift towards younger, more digitally savvy investors [4][10]. Group 2: Supply Issues - The current financial product supply does not meet the increasingly diverse investment needs of residents, particularly in innovative products like green finance tools and cross-border ETFs [5][6]. - There is a lack of high-quality supply for complex investment strategies, with most stable income products relying heavily on fixed-income assets, failing to leverage the advantages of commodities, non-standard assets, and equity strategies [5]. - The accessibility and coverage of cross-border investment channels remain insufficient, with only 41 mutual funds recognized for cross-border sales, totaling approximately 240 billion RMB, which is low compared to demand [5]. Group 3: Pathways for Development - To enhance the financial market's ability to serve wealth management, five key pathways have been proposed: expanding the types of directly investable assets, enriching product strategies, enhancing cross-border investment mechanisms, advancing service stratification, and leveraging professional research capabilities [8][9]. - There is a need to develop a comprehensive product ecosystem that caters to high-net-worth, middle-class, and ordinary investors, while also focusing on innovative financial products that align with younger investors' preferences [9][10]. - The competition in the wealth management industry is shifting from scale expansion to supply quality, emphasizing the importance of professional, digital, and global approaches to effectively allocate resident wealth [10].