Core Insights - Product innovation is the core driving force for companies to break through the "involution" competition in the restaurant industry, with Haidilao leading the way through open innovation models involving customers, suppliers, and production bases [1][2] Group 1: Customer Engagement - Starting in 2023, Haidilao introduced a customer feedback segment in its internal "team-building conference," allowing loyal customers to communicate directly with executives to express their needs and suggestions [1] - In the 2024 conference, customers requested a more spacious and private hot pot dining experience, leading to the establishment of the first private room store in Xi'an by December 2024, catering to business dinners, family gatherings, and team-building events [1] - Haidilao has implemented nearly 500 optimizations related to products and services based on customer feedback from the last three customer communication meetings [1] Group 2: Supplier Collaboration - Haidilao is transforming suppliers from "behind-the-scenes" roles to "co-creators," collaborating with Shuhai Supply Chain and over a hundred suppliers to integrate regional ingredients and intangible cultural heritage resources [2] - In 2024, the company plans to launch over 20 national new products and 200 regional specialty dishes, showcasing a full-chain collaboration from ingredient selection to dining [2] - The introduction of themed business models like the "Beef Workshop Store" and the implementation of a digital supply chain ecosystem optimize procurement, production, and logistics [2] Group 3: Product Traceability - Haidilao employs a "direct sourcing + standardized production + full-chain traceability" model to establish a food safety closed loop from farm to table [2] - Through deep collaboration with users, supply chains, and original production areas, Haidilao is reshaping the hot pot consumption scene and experience boundaries, achieving a comprehensive innovation ecosystem that benefits all parties involved [2]