多渠道下沉
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涪陵榨菜:将加大多品类布局和多渠道下沉,持续开拓发展海外市场
Bei Jing Shang Bao· 2025-11-26 13:28
Core Viewpoint - Fuling Zhacai is focusing on expanding its product matrix and channels for overseas markets as a strategy to navigate the current competitive landscape [1] Group 1: Product Strategy - The company plans to increase its multi-category layout to enhance product offerings [1] - There is an emphasis on developing a diverse range of products to meet varying consumer demands [1] Group 2: Market Expansion - Fuling Zhacai aims to continuously explore and develop overseas markets to drive sales [1] - The strategy includes promoting product sales both domestically and internationally, as well as through online and offline channels [1]