多端开放世界
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过去几年,厂商押注“开放世界”是陷阱吗?
Tai Mei Ti A P P· 2025-11-10 05:08
Core Insights - The open-world gaming genre has evolved from being a niche market to a strategic necessity for major game developers, driven by the success of titles like Genshin Impact [2][6][8] - Many companies have misjudged the complexity and challenges of developing open-world games, leading to a wave of failures among those who attempted to replicate Genshin Impact's success without adequate preparation [5][7][8] Industry Trends - The demand for open-world games has been tempered by the rise of lightweight and fragmented entertainment options, making high-quality immersive experiences less appealing to some players [2][4] - Despite the challenges, there remains significant untapped potential in the open-world genre, particularly in enhancing replayability and catering to diverse player needs through innovative gameplay and themes [2][4] Competitive Landscape - The success of Genshin Impact has disrupted the industry, with its revenue reaching hundreds of billions, positioning it alongside major titles from companies like NetEase and Tencent [5][6] - Other major developers have struggled to produce comparable multi-platform open-world games, despite substantial investments and resources, highlighting the high barriers to entry in this genre [6][7] Development Challenges - The development of multi-platform open-world games requires overcoming significant technical hurdles, including latency, graphical fidelity, and user experience across different devices [5][6] - Many companies have attempted to enter the open-world space without the necessary experience or infrastructure, leading to project failures and a return to more traditional game formats [12][13] Strategic Implications - Open-world gaming is viewed as a critical strategic category that companies cannot afford to ignore, as the market dynamics shift and competition intensifies [7][8] - The industry's focus should shift from blind imitation of successful titles to a more respectful approach that acknowledges the complexities and long-term commitment required for successful open-world game development [8][9]