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交银施罗德基金董事长张宏良:卸下“超能力”的包袱,共建共生方能行稳致远
21世纪经济报道· 2025-06-10 08:30
Core Viewpoint - The introduction of the new floating fee rate funds marks a significant shift in the fund industry, moving from a guaranteed profit model to one that aligns the interests of fund companies and investors, emphasizing the need for improved investor experience and satisfaction [1][2]. Group 1: Background and Challenges - The creation of these new products stems from the CSRC's action plan aimed at promoting high-quality development in the public fund industry, which emphasizes long-term assessments and incentives for fund companies [1]. - The fund industry faces a "triple dilemma" characterized by a one-dimensional investment logic, where fund companies, investors, and sales channels are caught in a cycle of unrealistic expectations and reactive behaviors, leading to a loss of trust and credibility [3][5]. Group 2: Strategic Directions - Fund companies must deeply study the 25 measures outlined in the action plan and approach the reform from a strategic perspective, focusing on both internal capabilities and external market dynamics [2][7]. - The transformation of product classification logic is essential, shifting from a focus solely on asset composition to incorporating investor risk preferences, thereby enhancing the alignment of products with investor needs [12][16]. Group 3: Internal Reforms and Initiatives - The company is committed to enhancing its asset management capabilities while also focusing on rebuilding the wealth management ecosystem, ensuring that both asset and liability sides work in tandem [7][9]. - Specific initiatives include improving platform capabilities, refining product offerings based on risk preferences, and implementing a floating fee mechanism to better align the interests of fund managers and investors [15][16][17].
交银施罗德基金董事长张宏良:卸下“超能力”的包袱,共建共生方能行稳致远丨对话资管30人
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-10 05:41
Core Viewpoint - The introduction of the first batch of 26 new floating fee rate funds marks a significant shift in the fund industry, moving from a guaranteed profit model to one that aligns the interests of fund companies and investors, emphasizing the need for improved investor experience and long-term value creation [1][2]. Industry Reform Background - The new fee structure is a response to the China Securities Regulatory Commission's "Action Plan for Promoting High-Quality Development of Public Funds," which aims to enhance long-term assessment and incentive mechanisms within the industry [1][2]. - The reform is driven by the need to address existing challenges in the fund industry, including the overemphasis on short-term performance and the lack of a wealth management perspective, leading to a "triple dilemma" among fund companies, investors, and sales channels [3][4]. Challenges in the Fund Industry - The industry faces a "triple dilemma" characterized by: 1. Fund companies relying on historical performance to project future returns, damaging industry credibility [3]. 2. Investors misunderstanding fund products as high-return investments, leading to irrational behavior during market fluctuations [3]. 3. Sales channels experiencing cyclical challenges, resulting in increased complaints during market downturns [3][4]. Strategic Directions for Fund Companies - Fund companies must focus on both internal and external strategies to adapt to the new regulatory environment: 1. Internally, companies should enhance their research capabilities and improve transparency in investment processes [2][6]. 2. Externally, there is a need to rebuild the wealth management ecosystem by aligning investor interests with company performance [6][7]. Product Classification and Investor Focus - A shift in product classification logic is essential, moving from a single focus on asset composition to incorporating investor risk preferences [9][12]. - The goal is to create products that cater to varying risk appetites, ensuring that offerings are aligned with investor needs and expectations [9][10]. Implementation of Floating Fee Rate Products - The floating fee rate mechanism is seen as a critical step in binding the interests of fund companies and investors, with the first batch of products already approved for issuance [1][13]. - Companies are expected to enhance their performance benchmarks to ensure that fund managers are held accountable for their investment decisions, thereby strengthening the alignment of interests with investors [13][14].