多能源并行战略
Search documents
 金杯全球焕新战略发布:将从“产品输出”向“品牌输出”跨越
 Zheng Quan Shi Bao Wang· 2025-10-31 10:57
 Core Insights - The event marked a comprehensive brand strategy renewal for Jinbei, showcasing multiple new models including both fuel and electric vehicles [1][2] - Jinbei aims to leverage the resources of Shenyang Automotive Group to enhance product development, smart manufacturing, and market expansion, positioning itself as a globally competitive commercial vehicle brand [1] - Jinbei has maintained its commitment to quality over its 30-year history, adapting to the industry's shift towards new energy and smart technology [1]   Manufacturing Strategy - Jinbei plans to advance its smart manufacturing system through the New Commercial 4.0 Quality Intelligent Factory, aiming to improve production efficiency and product consistency [2]   Product Innovation - The company is implementing a multi-energy strategy that includes fuel, pure electric, methanol, CNG, and hybrid vehicles, while enhancing its product matrix across commercial vehicles and specialized equipment [2] - Jinbei has achieved L2-level assisted driving applications in mass-produced models and is testing L3+ technology under specific conditions, with plans for L4-level autonomous driving solutions targeting smart logistics [2]   Sales and Market Strategy - Jinbei is adopting a dual approach of "domestic user experience reconstruction + overseas localization operation" to enhance its service ecosystem and transition from product output to brand output [2] - The company launched five new models, including three fuel models and two electric models, with prices ranging from 76,900 to 185,800 yuan, targeting high-frequency scenarios such as logistics, business commuting, and group passenger transport [2]