Core Viewpoint - The article discusses the launch of Kwali, an AIGC (Artificial Intelligence Generated Content) tool from Kuaishou that enables users to create complete promotional videos in just a few minutes by simply stating their requirements, significantly lowering the barriers to video production [1][2][37]. Group 1: Functionality and Features - Kwali integrates multiple agents into a single framework to assist in video creation, including a material library and digital human resources, allowing users to generate high-quality short videos without prior filming skills [2][4]. - The process involves several agents that handle different tasks: intent analysis, script generation, material matching, and editing, all of which can operate independently and in parallel [5][18][42]. - Users can upload their private materials, which the system will automatically tag for easy future access, facilitating seamless integration with the platform's material library [14]. Group 2: Production Process - The video creation process starts with Kwali breaking down the user's request into key selling points, audience, and context tags, followed by script writing and material selection [8][22]. - The script includes dialogue and corresponding visual descriptions, designed to capture audience attention, and is generated based on analysis of popular videos in the same category [28][30]. - After gathering the necessary visual materials, Kwali matches appropriate fonts and background music, and synthesizes voiceovers using TTS technology before final editing [33][35]. Group 3: Industry Impact - The introduction of Kwali represents a fundamental shift in the video production supply chain, reducing the need for extensive resources and time traditionally required for creating promotional content [37][38]. - The new model allows small businesses and individual brands to produce content more frequently and affordably, transforming video marketing into a lightweight tool for daily operations [40][45]. - The streamlined process enables rapid testing of new creative ideas, allowing businesses to quickly adapt and respond to market demands, ultimately enhancing their marketing efficiency [44][46].