夜航IP集群
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依托长江独特禀赋 武汉打造“一船一特色”的夜航IP集群
Zhong Guo Xin Wen Wang· 2025-09-25 07:09
Core Insights - Wuhan is leveraging its unique geographical advantages along the Yangtze River and its largest tributary, the Han River, to develop a distinctive night cruise IP cluster featuring themed boats [1] Group 1: Industry Development - The construction of the "Two Rivers and Four Banks" core area of the Yangtze International Golden Tourism Belt is accelerating, enhancing the cultural and scenic tourism experience [1] - The Wuhan Cultural Tourism Group's Two Rivers Tour Company is continuously innovating services such as Yangtze River educational tours and robot-guided tours to refresh the "river cruise" experience [1] Group 2: Unique Offerings - The "Zhiyin" cruise has pioneered a "mobile theater + city museum" model, attracting global tourists to experience the charm of Wuhan [1] - Night cruises on the Yangtze River have become a popular choice for visitors to appreciate the beauty of "Great Rivers, Great Lakes, Great Wuhan" [1]