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依托长江独特禀赋 武汉打造“一船一特色”的夜航IP集群
Zhong Guo Xin Wen Wang· 2025-09-25 07:09
Core Insights - Wuhan is leveraging its unique geographical advantages along the Yangtze River and its largest tributary, the Han River, to develop a distinctive night cruise IP cluster featuring themed boats [1] Group 1: Industry Development - The construction of the "Two Rivers and Four Banks" core area of the Yangtze International Golden Tourism Belt is accelerating, enhancing the cultural and scenic tourism experience [1] - The Wuhan Cultural Tourism Group's Two Rivers Tour Company is continuously innovating services such as Yangtze River educational tours and robot-guided tours to refresh the "river cruise" experience [1] Group 2: Unique Offerings - The "Zhiyin" cruise has pioneered a "mobile theater + city museum" model, attracting global tourists to experience the charm of Wuhan [1] - Night cruises on the Yangtze River have become a popular choice for visitors to appreciate the beauty of "Great Rivers, Great Lakes, Great Wuhan" [1]
武汉持续位列全国十大热门旅游目的地
Chang Jiang Ri Bao· 2025-09-25 00:29
Group 1: Cultural and Tourism Development - During the 14th Five-Year Plan period, Wuhan's cultural industry added value accounted for 5.5% of the city's GDP in 2023, with expectations for a 12% and 16% year-on-year growth in tourist reception and total tourism revenue respectively by the first half of 2025 [1] - Wuhan's cultural and tourism market is thriving, with the number of newly registered cultural and entertainment enterprises increasing by 387% year-on-year in the first half of 2025, leading all industries in new registrations [1] - The Wuhan Mei Flower Award has recognized 12 winners, the highest among sub-provincial cities, and the city's cultural venues are attracting over 10 million visitors annually [1] Group 2: Sports Infrastructure and Industry Growth - Wuhan has constructed or renovated 30 urban sports parks and 208 community sports centers, increasing per capita sports facility area from 2.17 square meters to 3.21 square meters, creating a "12-minute sports fitness circle" for citizens [2] - The total output value of Wuhan's sports industry is projected to reach 95.8 billion yuan in 2024, with an annual growth rate of 12%, while the added value of the sports industry is expected to be 43.3 billion yuan, growing at 11% annually [2] - Sports consumption in Wuhan is anticipated to exceed 53.1 billion yuan, representing nearly a 50% increase compared to the beginning of the 14th Five-Year Plan [2] Group 3: Tourism and Cultural Integration - The Jiang'an District has become the province's leader in national-level tourism and leisure districts, with the historical area of Hankou expected to receive 39 million visitors in 2024 [3] - The Wuhan Cultural Tourism Group is focusing on enhancing visitor experiences through diverse cultural and commercial integrations, such as the "Zhiyin Guose" aesthetic life museum and the Zhaowu bookstore, which blend traditional culture with modern trends [3] - The cultural and creative industries in Optics Valley are rapidly developing, with over 500 companies served in the creative industry park, of which more than 85% are cultural enterprises, fostering significant IP creations [3]