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依托长江独特禀赋 武汉打造“一船一特色”的夜航IP集群
Zhong Guo Xin Wen Wang· 2025-09-25 07:09
依托长江独特禀赋 武汉打造"一船一特色"的夜航IP集群 (周星亮 陈涛 彭康 制作:郑子颜) 来源:中国新闻网 编辑:张嘉怡 广告等商务合作,请点击这里 本文为转载内容,授权事宜请联系原著作权人 长江及其最大支流汉江在武汉交汇,造就了其三镇鼎立的独特地理格局。近年来,随着"两江四岸"长江 国际黄金旅游带核心区的加速建设,以长江为轴的山水人文游不断迭代升级。 依托长江独特禀赋,武汉将"知音号""长江荣耀号""古琴号"等特色游船打造成"一船一特色"的夜航IP集 群。 其中,武汉文旅集团两江游览公司持续推出长江研学、机器人导览等创新服务,让"游江"体验不断刷 新;"知音号"首创"移动剧场+城市博物馆"模式,吸引全球游客前来打卡。 江风拂面,灯光璀璨,长江夜游已成为八方来客领略"大江大湖大武汉"魅力的不二之选。 中新经纬版权所有,未经书面授权,任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview"),看更多精彩财经资讯。 ...
武汉持续位列全国十大热门旅游目的地
Chang Jiang Ri Bao· 2025-09-25 00:29
今年,吉庆街、江汉路双双入选国家级旅游休闲街区,加上2023年获评的黎黄陂路,江 岸区成为全省拥有国字号旅游休闲街区最多的城区。江岸区相关负责人介绍,该区充分发 挥"江优势"和"岸特色",推动文旅商融合,2024年,汉口历史风貌区接待游客3900万人 次。"知音号""长江荣耀号""古琴号"等15艘特色游船已接待游客123万人次。 武汉文化旅游集团相关负责人介绍,"十四五"期间,该集团在聚焦场景打造、产品供 给、品牌传播等方面持续发力,让市民游客的体验感和参与感"亮起来"。多元融合消费新场 景不断呈现,譬如在"知音国色"美学生活馆可以体验国潮文创、非遗手作,江汉路的茑屋书 店不仅是书店,更是生活艺术空间,这些都让传统文化变得年轻又时髦。 近年来,光谷的动漫、游戏等文化创意产业不断发展壮大,涌现出了《灵笼》《贪吃 蛇》等一批火遍海内外的IP作品。光谷创意产业基地相关负责人介绍,截至目前,园区累计 服务企业超500家,其中文化类企业占比超85%,既培育出微派网络、艺画开天、两点十 分、麦塔威等具有行业影响力的大企业,也集聚了大批充满活力的中小文创团队,逐步形成 以IP创作、数字内容、文创衍生为核心的产业集群。 编辑 ...
全市文化旅游发展大会|策划“知音大戏”,重塑武汉戏曲“大码头”
Chang Jiang Ri Bao· 2025-05-22 01:49
Core Insights - Wuhan Cultural Tourism Group is focusing on five major industry sectors: culture, tourism, sports, parks, and commerce to enhance the city's cultural tourism industry [1] - The group is developing renowned cultural tourism projects that attract global visitors, such as the "Zhiyin" cruise and the Yellow Crane Tower, while also promoting local cultural elements [1] Group 1 - The group has introduced a new cultural consumption model with the "Bookstore + Cultural Goods" concept, achieving the highest national sales for a single store [2] - "Zhiyin" has launched daytime experience projects to encourage repeat consumption, while the Yellow Crane Tower is leveraging its brand IP to develop surrounding derivative products [2] - The group is enhancing major events like the Wuhan Marathon and International Auto Show to boost event-related consumption and develop a comprehensive cultural tourism product chain [2] Group 2 - The group is planning a major theatrical production titled "Zhiyin Grand Opera," which will connect various cultural narratives across different historical periods in Wuhan [3] - The initiative aims to create a "City of Performing Arts" by developing a comprehensive theatrical experience across multiple locations in the city [3] - The group is also promoting the "Yangtze River Study" brand, creating educational tourism routes that explore geography, history, and local culture [3] Group 3 - Wuhan Cultural Tourism Group plans to integrate city-wide cultural and sports resources using a commercial chain approach to amplify brand advantages [4] - The "Future Village" brand will consolidate rural cultural tourism resources to create exemplary rural tourism models [4] - The group is developing "Zhiyin" themed cultural and commercial complexes, with new projects set to open before the National Day holiday [4]