Investment Rating - The report initiates coverage with an OUTPERFORM rating, setting a target price of HK$13.50 based on a current price of HK$9.83 [1]. Core Insights - Xiaocaiyuan International is positioned as a leader in the mass Chinese cuisine market, with a market share of 0.2% as of 2023, and aims to expand its store count significantly in the coming years [1][6]. - The mass Chinese cuisine market is projected to grow from RMB 3.6 trillion in 2023 to RMB 5.6 trillion by 2028, with a compound annual growth rate (CAGR) of 9.1%, outpacing the overall Chinese cuisine market growth of 8.7% during the same period [2][24]. - Xiaocaiyuan's revenue is expected to increase from RMB 5.21 billion in 2024 to RMB 9.43 billion by 2027, with net profit projected to rise from RMB 581 million to RMB 1.1 billion in the same timeframe [4][15]. Company Overview - Xiaocaiyuan was established in 2013 and has rapidly developed into a leading brand in the mass Chinese cuisine sector, with 673 stores across 14 provinces in China by the end of 2024 [1][6]. - The company focuses on a dual-driven model of "home-style flavor + high cost-performance," catering to diverse regional tastes with a seasonal menu of approximately 45-50 dishes [3][38]. - The company employs a standardized direct operation model, enhancing efficiency and quality control through a comprehensive supply chain system [3][48]. Financial Performance - Xiaocaiyuan's revenue for 2024 is projected at RMB 5.21 billion, reflecting a 14.5% year-on-year growth, with net profit expected to reach RMB 581 million, a 7% increase [4][15]. - The company has shown strong growth in its takeaway business, with revenue from this segment expected to grow by 34.4% year-on-year in 2024 [3][15]. - The operating cash flow is robust, with RMB 9.0 billion expected in 2024, indicating a healthy cash flow situation to support further expansion [22]. Market Dynamics - The mass Chinese cuisine market is benefiting from urbanization, changing family structures, and increasing demand for affordable dining options [2][29]. - The report highlights the potential for growth in lower-tier cities, where consumer demand for quality dining experiences is rising [29][33]. - The competitive landscape is fragmented, with Xiaocaiyuan holding the top position in the mass Chinese dining segment, which is characterized by low market concentration [45].

按2023年门店收入而言，"小菜园"在中国大众便民中式餐饮市场的所有品牌中排名第一。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 截至 2 024 年1 2 月5日 ，小菜园 在 中国14个省的146座城市 /县拥有 663家 直营 门店 ，其中 包括658家 " 小菜园 " 门店及5家其他子品牌门店 。其中， 2021年 至 2023年以及 今年前8个月 ，小菜园分别新开107家、48家、132 家 以及 109家门店。 根据弗若斯特沙利文的资料， 按 2023年门店收入而言，"小菜园"在中国大众便民中式餐饮市场的 所有品牌中排名第一 。 2021年至2023年、以及今年前8个月，"小菜园"门店堂食顾客人均消费额 分别为66.1元、65.8元、65.2元以及59.5元。 据IPO早知道消息，小菜园国际控股有限公司（以下简称"小菜园"）今起招股、至12月17日结束， 并计划于2024年12月20日正式以"0999"为股票代码在港交所主板挂牌上市。 小菜园计划在本次IPO中发行101,180,800股股份。其中，香港公开发售10,118,400股股份，国际 发售91, ...

按2023年门店收入而言，"小菜园"在中国大众便民中式餐饮市场的所有品牌中排名第一。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 据IPO早知道消息，小菜园国际控股有限公司（以下简称"小菜园"）日前已通过港交所聆讯并于 2024年12月4日披露通过聆讯后的资料集，即将在港交所主板挂牌上市，华泰国际和瑞银集团担任 联席保荐人。 2021年至2023年，小菜园门店层面经营利润率分别为15.9%、14.2%和19.7%，今年前8个月轻 微减少至17.8%。小菜园解释称，这主要是由于其对菜品价格的调整，以迎合消费者的喜好，并彰 显为客户带来高性价比体验的长期承诺。 成立于2013年的小菜园于当年在安徽开出第一家门店，后陆续拓展至江苏、上海、浙江、北京、湖 北、天津、广东、河北、河南、山东、陕西、江西等地区，除"小菜园"外另打造了"观邸"、"复兴 楼"、"菜手"等品牌。 截至 2 024 年 11 月 26 日 ，小菜园 在 中国14个省的146座城市 /县拥有 663家 直营 门店 ， 其中 包括658家 " 小菜园 " 门店及5家其他子品牌门店 。其中， 2021年 至 ...