Core Insights - The opening of Beilian C1 (Beilian Scenic Garden) on October 26 received subscriptions from 81 families, indicating strong market demand for customer-oriented housing [1] - Beilian C1 is the first independent project by Beihome, fully implementing the C2M (Customer to Manufacturer) model throughout its development process, emphasizing the philosophy of "better living > better selling" [1][2] - The project features flexible housing options with three types of variable layouts (97m², 118m², and 139m²) that can adapt to changing family needs [1] Group 1 - Beilian C1 incorporates a "customer co-construction" mechanism, involving extensive surveys of hundreds of families in Fengxian and utilizing the Beike app for community input on design [2] - The project reflects a reconstruction of the real estate development model through the C2M concept, leveraging big data and AI to align construction with actual customer demands [2] - By October 2025, Beihome plans to have launched 17 projects across major cities in China, focusing on enhancing C2M capabilities and providing comprehensive solutions for partners [2]

Core Insights - Beihome has partnered with Jinjigroup and Yikang Holdings to implement its C2M (Customer to Manufacturer) model in Nanjing for the first time [1][2] - The land parcel is located in the core area of Gulou District, Nanjing, and was acquired by Jinjigroup for a total price of 340 million yuan [2] Group 1: Project Details - The land is a rare low-density residential site in the core area, close to metro lines and various commercial and medical resources [2] - Jinjigroup will leverage its 33 years of development experience in Nanjing for comprehensive project development and operation [2] - Beihome will utilize big data and AI algorithms to identify customer needs and provide precise product positioning solutions [2] Group 2: Market Context - The recent "Housing Seven Articles" policy has led to a significant increase in residential land transaction amounts in Nanjing, indicating a resurgence in the housing market [2] - The G41 land parcel is the first low-density residential land released in the area, providing space for high-quality residential planning [2] - Beihome aims to enhance the living experience for Nanjing residents through its C2M model in collaboration with Jinjigroup and Yikang Holdings [2] Group 3: Company Background - Beihome, a subsidiary of Beike Group, is not a developer but a data-driven residential development service platform [2] - The company focuses on providing C2M product solutions and integrated marketing services based on big data analysis and AI algorithms [2] - As of August 2025, Beihome has launched 15 projects across various cities, including Nanjing, with multiple cooperation models [2]