Core Viewpoint - The Sanya Bay No.1 Cultural and Commercial Tourism Complex, the first commercial benchmark project under Zhuhai Free Trade Group after its integration into Huafa Group, officially opens on October 1, marking a significant development in Hainan's commercial landscape and positioning itself as a key asset in the Hainan Free Trade Port's operational framework [1] Group 1: Long-term Growth Potential Supported by Dual State-owned Enterprises - The core competitiveness of Sanya Bay No.1 stems from its strong state-owned background and strategic collaboration, with Zhuhai Investment Holding Co., Ltd. as the main investor and Zhuhai Free Trade Group responsible for overall commercial operations [2] - Zhuhai Free Trade Group, a leading player in the domestic duty-free retail sector, has over 40 years of experience in brand resource integration and high-end consumer operations, while Huafa Group excels in commercial real estate development and asset management [2] - The collaboration between these two state-owned enterprises provides dual support of "duty-free genes + comprehensive commercial operations" for the project, enhancing its long-term growth prospects [2] Group 2: Strategic Location and Policy Opportunities - The uniqueness of Sanya Bay No.1 lies in its physical location and the irreplaceable policy opportunities, being situated in the core area of Sanya Bay and benefiting from the Free Trade Port's policy advantages [3] - The project is located near popular attractions and high-end facilities, attracting both high-end tourists and local high-net-worth individuals, thus enhancing its market appeal [3] - With the countdown to the full operation of Hainan Free Trade Port, the project is positioned as a primary beneficiary of the policy dividends, having attracted 168 brands, including 25 first stores in Hainan and 23 in Sanya, reflecting market recognition of its value [3] Group 3: Diversified Operations for Stable Profitability - The project's resilience and profitability are closely linked to its diversified and sustainable operational strategies, integrating first-store economy, cultural empowerment, night economy, and all-day operations [4] - Sanya Bay No.1 has introduced 168 brands, with 30% being first stores, creating a differentiated brand matrix that enhances customer flow and market share [4] - The long-term value of Sanya Bay No.1 is not only in its operational capabilities but also in its differentiated competitive advantages and potential for asset value reassessment, with plans for future duty-free operations [4]

本报讯 （记者王镜茹） 据悉，珠海珠免集团股份有限公司（以下简称"珠免集团"）纳入珠海华发集团有限公司（以下简称"华 发集团"）体系后首个商业标杆项目——三亚湾壹号文商旅综合体10月1日将正式开门迎客。 作为"连续4年海南省重点项目"，这座总建筑面积约16.8万平方米、商业经营面积达12万平方米的滨海 商业地标，不仅将填补三亚核心区滨海商业的空白，更将以"国资赋能+政策红利+稀缺区位+多元运 营"的组合优势，成为海南自贸港封关运作关键节点下兼具资产安全性与成长性的代表性项目。 三亚湾壹号的核心竞争力，源于其强大的国资背景与战略协同属性。项目由珠免集团控股股东珠海投资 控股有限公司投资建设，珠免集团受托负责整体商业运营与管理。整个项目在筹开过程中展现的执行力 与资源整合能力，凸显了国企在重大项目运营中的责任担当与稳定性优势。 珠免集团作为国内免税商业领域的头部企业，深耕免税零售四十余年，在品牌资源整合、高端消费客群 运营方面积累深厚；其背后的华发集团更是大湾区综合商业运营的领军国企，在商业地产开发、资产管 理、业态创新等领域拥有成熟体系。两大国企的深度协同，为三亚湾壹号提供"免税基因+综合商业运 营"的双重支撑 ...