Core Insights - The Sanya Bay No.1 Cultural and Commercial Complex, operated by Zhuhai Duty Free Group, officially opened on October 1, 2023, as a key project in Hainan Province for four consecutive years [1] Group 1: Project Overview - The project has a total construction area of approximately 168,000 square meters, with a commercial operating area of 120,000 square meters, aimed at filling the coastal commercial gap in Sanya's core area [1] - The project is strategically positioned to leverage the benefits of the Hainan Free Trade Port policy, enhancing asset value [1] Group 2: Competitive Advantages - The core competitiveness of Sanya Bay No.1 stems from its strong state-owned enterprise background and strategic collaboration, with Zhuhai Investment Holding Co., Ltd. as the main investor and Zhuhai Duty Free Group responsible for overall commercial operations [2] - Zhuhai Duty Free Group, a leading player in the domestic duty-free retail sector with over 40 years of experience, possesses advantages in brand resource integration and high-end consumer engagement [2] Group 3: Location and Policy Benefits - The project occupies a prime location in Sanya Bay, benefiting from the core radiation area of the Free Trade Port policy, making it a rare "double scarce" asset in the current Hainan commercial market [3] - The architectural design involves top international firms, creating a 380-meter mountain-sea display and incorporating advanced visual technology [3] - The project is strategically located near high-end hotels and yacht docks, catering to both tourists and local customers [3] Group 4: Diversified Operational Strategy - Sanya Bay No.1 integrates various economic models, including first-store economy, cultural empowerment, and night economy, aiming to create a dynamic commercial ecosystem [4] - The project has introduced 168 brands, including 25 first stores in Hainan and 23 first stores in Sanya, covering diverse categories such as entertainment, dining, and retail [4] - Nighttime operations include bars, KTV, and live performances, with themed events planned to enhance consumer engagement and extend visitor stay [4]

Core Insights - Zhuhai Zhimian Group Co., Ltd. has launched its first commercial benchmark project, Sanya Bay No.1 Cultural and Tourism Complex, under Zhuhai Huafa Group, which will officially open on October 1 [1] - The project, covering a total construction area of approximately 168,000 square meters and a commercial operating area of 120,000 square meters, aims to fill the gap in coastal commercial offerings in Sanya's core area [1] - Sanya Bay No.1 is positioned as a representative project with asset security and growth potential, leveraging the advantages of state-owned enterprise empowerment, policy dividends, scarce location, and diversified operations [1] Company Strengths - The core competitiveness of Sanya Bay No.1 stems from its strong state-owned background and strategic collaboration, with Zhuhai Investment Holding Co., Ltd. as the main investor and Zhuhai Zhimian Group responsible for overall commercial operations and management [1] - Zhuhai Zhimian Group, a leading player in the domestic duty-free retail sector with over 40 years of experience, has accumulated deep expertise in brand resource integration and high-end consumer operations [1] - Huafa Group, as a leading state-owned enterprise in the Greater Bay Area, possesses a mature system in commercial real estate development, asset management, and business innovation, providing dual support for Sanya Bay No.1 through its deep collaboration with Zhuhai Zhimian Group [1] Long-term Development Perspective - From a long-term development perspective, Huafa Group's rich commercial asset reserves offer potential for future value appreciation of the project [2] - The project aims to establish a "Greater Bay Area + Free Trade Port" consumption channel, facilitating the introduction of high-quality commercial resources from the Greater Bay Area into Hainan, such as dining IPs and cultural brands [2] - Leveraging Zhuhai Zhimian Group's experience in duty-free retail and supply chain, the project seeks to provide a platform for local Hainan特色内容 to reach a broader market, creating a synergistic effect that enhances operational resilience and brand loyalty [2]

三亚国际免税城旅游区升级为4A级景区，离不开建筑集群、消费场景的沉浸式革新、服务体系的国际 化升级。每当夜幕降临，景区建筑的璀璨夜景与水幕电影喷泉秀交相辉映，点亮着海棠湾的夜空。三亚 国际免税城市场部推广经理陆皓然表示，三亚国际免税城旅游区以极具差异化、个性化、多元化的游览 景观，绘就了三亚文旅的多元画卷，激发了文旅消费新活力。 三亚国际免税城旅游区能吸引海内外消费者竞相前来，除了体验式购物场景外，离岛免税政策不断更新 也是重要原因。自2011年实施以来，海南离岛免税政策持续加码。免税额度从每人每年5000元逐步提升 至10万元，并取消次数限制。2025年年底前海南全岛封关运作后，免税政策将进一步优化，为景区发展 提供制度红利。据海口海关统计，今年"五一"假期三亚离岛免税销售额达3.23亿元，占全省63%。 中国旅游集团中免股份有限公司副总经理周领军表示，三亚国际免税城自2014年开业以来已累计接待游 客超9200万人次，已成为海南旅游消费的"超级IP"。下一步，在业态创新方面，景区将进一步打破传统 免税店的单一购物模式，构建起"商业+文旅"的复合生态。在服务方面，对标国际一流标准，拟增设多 语种智能导览系统 ...