Core Insights - The Sanya Bay No.1 Cultural and Commercial Complex, operated by Zhuhai Duty Free Group, officially opened on October 1, 2023, as a key project in Hainan Province for four consecutive years [1] Group 1: Project Overview - The project has a total construction area of approximately 168,000 square meters, with a commercial operating area of 120,000 square meters, aimed at filling the coastal commercial gap in Sanya's core area [1] - The project is strategically positioned to leverage the benefits of the Hainan Free Trade Port policy, enhancing asset value [1] Group 2: Competitive Advantages - The core competitiveness of Sanya Bay No.1 stems from its strong state-owned enterprise background and strategic collaboration, with Zhuhai Investment Holding Co., Ltd. as the main investor and Zhuhai Duty Free Group responsible for overall commercial operations [2] - Zhuhai Duty Free Group, a leading player in the domestic duty-free retail sector with over 40 years of experience, possesses advantages in brand resource integration and high-end consumer engagement [2] Group 3: Location and Policy Benefits - The project occupies a prime location in Sanya Bay, benefiting from the core radiation area of the Free Trade Port policy, making it a rare "double scarce" asset in the current Hainan commercial market [3] - The architectural design involves top international firms, creating a 380-meter mountain-sea display and incorporating advanced visual technology [3] - The project is strategically located near high-end hotels and yacht docks, catering to both tourists and local customers [3] Group 4: Diversified Operational Strategy - Sanya Bay No.1 integrates various economic models, including first-store economy, cultural empowerment, and night economy, aiming to create a dynamic commercial ecosystem [4] - The project has introduced 168 brands, including 25 first stores in Hainan and 23 first stores in Sanya, covering diverse categories such as entertainment, dining, and retail [4] - Nighttime operations include bars, KTV, and live performances, with themed events planned to enhance consumer engagement and extend visitor stay [4]

Core Viewpoint - The Sanya Bay No.1 Cultural and Commercial Tourism Complex, the first commercial benchmark project under Zhuhai Free Trade Group after its integration into Huafa Group, officially opens on October 1, marking a significant development in Hainan's commercial landscape and positioning itself as a key asset in the Hainan Free Trade Port's operational framework [1] Group 1: Long-term Growth Potential Supported by Dual State-owned Enterprises - The core competitiveness of Sanya Bay No.1 stems from its strong state-owned background and strategic collaboration, with Zhuhai Investment Holding Co., Ltd. as the main investor and Zhuhai Free Trade Group responsible for overall commercial operations [2] - Zhuhai Free Trade Group, a leading player in the domestic duty-free retail sector, has over 40 years of experience in brand resource integration and high-end consumer operations, while Huafa Group excels in commercial real estate development and asset management [2] - The collaboration between these two state-owned enterprises provides dual support of "duty-free genes + comprehensive commercial operations" for the project, enhancing its long-term growth prospects [2] Group 2: Strategic Location and Policy Opportunities - The uniqueness of Sanya Bay No.1 lies in its physical location and the irreplaceable policy opportunities, being situated in the core area of Sanya Bay and benefiting from the Free Trade Port's policy advantages [3] - The project is located near popular attractions and high-end facilities, attracting both high-end tourists and local high-net-worth individuals, thus enhancing its market appeal [3] - With the countdown to the full operation of Hainan Free Trade Port, the project is positioned as a primary beneficiary of the policy dividends, having attracted 168 brands, including 25 first stores in Hainan and 23 in Sanya, reflecting market recognition of its value [3] Group 3: Diversified Operations for Stable Profitability - The project's resilience and profitability are closely linked to its diversified and sustainable operational strategies, integrating first-store economy, cultural empowerment, night economy, and all-day operations [4] - Sanya Bay No.1 has introduced 168 brands, with 30% being first stores, creating a differentiated brand matrix that enhances customer flow and market share [4] - The long-term value of Sanya Bay No.1 is not only in its operational capabilities but also in its differentiated competitive advantages and potential for asset value reassessment, with plans for future duty-free operations [4]

Core Insights - Zhuhai Zhimian Group Co., Ltd. has launched its first commercial benchmark project, Sanya Bay No.1 Cultural and Tourism Complex, under Zhuhai Huafa Group, which will officially open on October 1 [1] - The project, covering a total construction area of approximately 168,000 square meters and a commercial operating area of 120,000 square meters, aims to fill the gap in coastal commercial offerings in Sanya's core area [1] - Sanya Bay No.1 is positioned as a representative project with asset security and growth potential, leveraging the advantages of state-owned enterprise empowerment, policy dividends, scarce location, and diversified operations [1] Company Strengths - The core competitiveness of Sanya Bay No.1 stems from its strong state-owned background and strategic collaboration, with Zhuhai Investment Holding Co., Ltd. as the main investor and Zhuhai Zhimian Group responsible for overall commercial operations and management [1] - Zhuhai Zhimian Group, a leading player in the domestic duty-free retail sector with over 40 years of experience, has accumulated deep expertise in brand resource integration and high-end consumer operations [1] - Huafa Group, as a leading state-owned enterprise in the Greater Bay Area, possesses a mature system in commercial real estate development, asset management, and business innovation, providing dual support for Sanya Bay No.1 through its deep collaboration with Zhuhai Zhimian Group [1] Long-term Development Perspective - From a long-term development perspective, Huafa Group's rich commercial asset reserves offer potential for future value appreciation of the project [2] - The project aims to establish a "Greater Bay Area + Free Trade Port" consumption channel, facilitating the introduction of high-quality commercial resources from the Greater Bay Area into Hainan, such as dining IPs and cultural brands [2] - Leveraging Zhuhai Zhimian Group's experience in duty-free retail and supply chain, the project seeks to provide a platform for local Hainan特色内容 to reach a broader market, creating a synergistic effect that enhances operational resilience and brand loyalty [2]

Core Insights - The Sanya Bay No.1 cultural and commercial complex, developed by Zhuhai Investment Holdings and Zhuhai Duty-Free Group, is set to officially open on October 1, coinciding with the National Day holiday and marking a significant milestone in the Hainan Free Trade Port construction [1][3] Group 1: Project Overview - Sanya Bay No.1 is recognized as a key project in Hainan for four consecutive years, representing a successful integration of free trade port policy benefits and an excellent business environment [3] - The complex aims to create an immersive commercial space that combines global premium products, quality dining, family entertainment, and local culture, catering to diverse consumer needs throughout the day [4][6] Group 2: Design and Features - The project features a well-planned layout from basement to four floors, incorporating a premium supermarket, quality restaurants, fashion brands, and family entertainment centers, addressing consumer demand for diverse experiences [6] - Designed by top international firms BENOY and GENSLER, the complex showcases a 380-meter mountain-sea architectural display and a stunning naked-eye 3D giant screen, enhancing both aesthetic appeal and experiential quality [6] Group 3: Night Economy and Cultural Integration - Sanya Bay No.1 is strategically positioned to tap into the night economy, offering a complete consumption experience from day to night, with plans for themed events like "Sea Breeze Music Concerts" and "Electronic Music Parties" [7] - The project will feature three major art exhibitions at its opening, enhancing Hainan's cultural depth and soft power, and providing a platform for international dialogue and local cultural expression [8][10] Group 4: Brand and Market Impact - The project has attracted 168 brands, including 25 first stores in Hainan and 23 first stores in Sanya, which will enhance consumer choices and shift the regional commercial landscape towards a more experiential and high-quality model [13] - Sanya Bay No.1 aims to create synergies with surrounding dining, accommodation, transportation, and cultural tourism sectors, thereby increasing visitor stay duration and spending intensity [15] Group 5: Future Prospects - The complex is expected to continuously inject commercial vitality into the city through steady operations and ongoing innovations, while also serving as a link between the Greater Bay Area and the Hainan Free Trade Port [16]