中证报中证网讯（王珞）据珠免集团（600185）官微消息，10月1日，珠免集团（600185）旗下三亚湾 壹号文商旅综合体将正式投入运营。作为海南省连续4年重点项目，该项目总建筑面积约16.8万平方 米，商业经营面积12万平方米，定位为滨海商业综合体，旨在填补三亚核心区滨海商业空白，并依托自 贸港政策红利，提升资产价值。 双国资协同支撑项目运营稳定性 三亚湾壹号的核心竞争力，源于其强大的国资背景与战略协同属性。项目由珠免集团控股股东珠海投资 控股有限公司投资建设，珠免集团受托负责整体商业运营与管理。 珠免集团作为国内免税商业领域的头部企业，拥有四十余年免税零售经验，在品牌资源整合和高端消费 客群运营方面具备优势；其背后的华发集团作为大湾区综合商业运营的领军国企，在商业地产开发、资 产管理等领域拥有成熟体系。两大国企的协同为项目提供"免税基因+综合商业运营"双重支撑。 区位与政策优势凸显发展潜力 三亚湾壹号项目占据三亚湾核心资源禀赋，同时身处自贸港政策红利的核心辐射区，成为当前海南商业 市场中难得的"双稀缺"资产。根据公开信息，三亚湾壹号位于三亚中央商务区核心地段，毗邻椰梦长廊 景观带，拥有80米亲海距离与绝佳 ...

Core Viewpoint - The Sanya Bay No.1 Cultural and Commercial Tourism Complex, the first commercial benchmark project under Zhuhai Free Trade Group after its integration into Huafa Group, officially opens on October 1, marking a significant development in Hainan's commercial landscape and positioning itself as a key asset in the Hainan Free Trade Port's operational framework [1] Group 1: Long-term Growth Potential Supported by Dual State-owned Enterprises - The core competitiveness of Sanya Bay No.1 stems from its strong state-owned background and strategic collaboration, with Zhuhai Investment Holding Co., Ltd. as the main investor and Zhuhai Free Trade Group responsible for overall commercial operations [2] - Zhuhai Free Trade Group, a leading player in the domestic duty-free retail sector, has over 40 years of experience in brand resource integration and high-end consumer operations, while Huafa Group excels in commercial real estate development and asset management [2] - The collaboration between these two state-owned enterprises provides dual support of "duty-free genes + comprehensive commercial operations" for the project, enhancing its long-term growth prospects [2] Group 2: Strategic Location and Policy Opportunities - The uniqueness of Sanya Bay No.1 lies in its physical location and the irreplaceable policy opportunities, being situated in the core area of Sanya Bay and benefiting from the Free Trade Port's policy advantages [3] - The project is located near popular attractions and high-end facilities, attracting both high-end tourists and local high-net-worth individuals, thus enhancing its market appeal [3] - With the countdown to the full operation of Hainan Free Trade Port, the project is positioned as a primary beneficiary of the policy dividends, having attracted 168 brands, including 25 first stores in Hainan and 23 in Sanya, reflecting market recognition of its value [3] Group 3: Diversified Operations for Stable Profitability - The project's resilience and profitability are closely linked to its diversified and sustainable operational strategies, integrating first-store economy, cultural empowerment, night economy, and all-day operations [4] - Sanya Bay No.1 has introduced 168 brands, with 30% being first stores, creating a differentiated brand matrix that enhances customer flow and market share [4] - The long-term value of Sanya Bay No.1 is not only in its operational capabilities but also in its differentiated competitive advantages and potential for asset value reassessment, with plans for future duty-free operations [4]

本报讯 （记者王镜茹） 据悉，珠海珠免集团股份有限公司（以下简称"珠免集团"）纳入珠海华发集团有限公司（以下简称"华 发集团"）体系后首个商业标杆项目——三亚湾壹号文商旅综合体10月1日将正式开门迎客。 作为"连续4年海南省重点项目"，这座总建筑面积约16.8万平方米、商业经营面积达12万平方米的滨海 商业地标，不仅将填补三亚核心区滨海商业的空白，更将以"国资赋能+政策红利+稀缺区位+多元运 营"的组合优势，成为海南自贸港封关运作关键节点下兼具资产安全性与成长性的代表性项目。 三亚湾壹号的核心竞争力，源于其强大的国资背景与战略协同属性。项目由珠免集团控股股东珠海投资 控股有限公司投资建设，珠免集团受托负责整体商业运营与管理。整个项目在筹开过程中展现的执行力 与资源整合能力，凸显了国企在重大项目运营中的责任担当与稳定性优势。 珠免集团作为国内免税商业领域的头部企业，深耕免税零售四十余年，在品牌资源整合、高端消费客群 运营方面积累深厚；其背后的华发集团更是大湾区综合商业运营的领军国企，在商业地产开发、资产管 理、业态创新等领域拥有成熟体系。两大国企的深度协同，为三亚湾壹号提供"免税基因+综合商业运 营"的双重支撑 ...

国庆佳节将至，在海南自贸港建设迎来关键节点之际，由珠海国资旗下珠海投资控股有限公司与珠海珠 免集团股份有限公司(下称"珠免集团")联袂打造的三亚湾壹号文商旅综合体，将于10月1日正式开业。 作为连续4年海南省重点项目，三亚湾壹号无疑是自贸港政策红利与卓越营商环境深度融合的标杆成 果，是三亚在建设国际旅游消费中心核心区征程中的一次重要实践，项目顺利开业为自贸港发展注入强 劲的商业与文化动能。 当艺术遇见海浪，一场关于海南的文化漫游 要将一次性的旅游"流量"转化为可持续经营的"留量"，离不开为国际旅游消费中心注入文化厚度，助力 提升海南的"文化软实力"。据项目方介绍，三亚湾壹号在开业时将同步呈现三大先锋艺术展，搭建起国 际对话、在地寻根与潮流表达并行的多层次文化体验场。 据项目方提前透露，开业呈现的三大三亚首展将各具定位。其中，艺术家袁泽铭打造的热门潮流IP"大 卫猿"为主角的《平行"猩"空：大卫猿×三亚湾壹号艺术展》，通过"白云绿植""黑夜星海"日夜主题交 替，打造沉浸式艺术空间；《南溟逐梦｜在地文化寻迹之旅》联合"梅联村MEILIANCūN"，邀请9位青 年艺术家发起共生艺术计划，立足海南本土叙事，围绕"植、 ...