Core Viewpoint - After hoarding land for over 20 years, Li Ka-shing's family is now selling properties in the Greater Bay Area, targeting Hong Kong buyers with attractive pricing and living options [2][15][41]. Group 1: Property Launch and Pricing - Longfor Group has launched a property plan called "Greater Bay Area Dual Residence Life," offering four projects in mainland China, totaling 400 units for sale to Hong Kong citizens [3][4]. - The properties are located in Guangdong Province, close to Hong Kong, with prices ranging from 400,000 to 8 million yuan, catering to both first-time buyers and those looking to upgrade [5][6]. - The cheapest option is the Huizhou Longpu Garden, with a usable area of approximately 51 square meters priced around 400,000 yuan, while the most expensive is the Dongguan Haiyi Villa, with a usable area of about 307 square meters priced between 7 million and 8 million yuan [7][8]. Group 2: Marketing Strategy - A senior executive from Longfor Group encouraged Hong Kong citizens to buy properties in mainland China, highlighting that prices in the Greater Bay Area are only one-fifth to one-tenth of those in Hong Kong [9][12]. - The marketing emphasizes the benefits of owning a second home in the Greater Bay Area, promoting a new lifestyle that combines opportunities in Hong Kong with the advantages of living in the Bay Area [10][14]. Group 3: Historical Context and Sales Strategy - Despite a sluggish mainland property market, the Li Ka-shing family appears to be accelerating their sales strategy, as evidenced by the discounted prices of properties like Dongguan Haiyi Villa, which had previously been marked down significantly [15][16][39]. - The Haiyi Villa project, which has been in development since 1999, has seen slow progress, with only half of the land developed after 15 years, leading to significant land idle fees imposed by local authorities [26][33]. Group 4: Financial Implications - Longfor Group's strategy of land hoarding has proven profitable, as even with price reductions, the cost of land acquisition remains low compared to current market prices [24][36]. - The company has maintained a low leverage ratio of 4%, indicating strong financial health and the ability to navigate the current market conditions without immediate financial strain [40].