Core Viewpoint - Lijiang Co., Ltd. (002033.SZ) reported a decline in both revenue and net profit for the first half of 2025, primarily due to adverse weather conditions and the lack of profitability from new projects [2][3] Financial Performance - In H1 2025, Lijiang Co. achieved total revenue of 378 million yuan, a decrease of 1.85% year-on-year [2] - The net profit attributable to shareholders was 94.5 million yuan, down 15.86% compared to the same period last year [3] - The company set a revenue target of 816 million yuan for the entire year of 2025, indicating a year-on-year growth expectation [2] Business Segments - The main revenue source remains the cable car transportation business, generating 187 million yuan, accounting for 49.53% of total revenue, but saw a 5.65% decline in revenue year-on-year [3] - The performance of other business segments, such as the Impression show and catering services, also declined, with revenues of 63.9 million yuan and 10.2 million yuan, down 14.47% and 17.30% respectively [6] - Hotel services, however, showed growth with revenues of 78.2 million yuan, up 13.90%, increasing its share of total revenue from 17.84% to 20.70% [7][8] Operational Challenges - The decline in visitor numbers across multiple business segments was attributed to extreme weather conditions and increased market competition [3][6] - The company plans to enhance marketing efforts and improve operational efficiency to address these challenges [4][6] Strategic Initiatives - Lijiang Co. aims to develop high-end customized tourism products around the Dalianggarila ecological tourism circle and the Greater Yunnan tourism route [9] - The company is investing in new boutique hotels to enhance service offerings and attract more visitors [9] Seasonal Trends - The company acknowledges the seasonal nature of its business, with the third quarter being the peak season for visitor numbers [10] - Recent trends indicate a shift in tourist behavior towards more flexible travel patterns, which may affect traditional seasonal revenue expectations [10]