Core Viewpoint - The grand opening of the Guangzhou Crown Jewel Tile flagship store at the Oriental International Plaza represents a significant upgrade aimed at enhancing consumer experience and responding to the demand for high-quality, personalized home aesthetics in the challenging home building materials market [1][21]. Group 1: Store Opening and Upgrades - The Guangzhou Crown Jewel Tile flagship store has undergone a significant renovation to create a new home aesthetic space that integrates product experience, home decoration inspiration, and professional services [1]. - The opening ceremony was attended by key figures from various sectors, including executives from New Pearl Group and the Guangdong Provincial Architectural Decoration Design Association, highlighting the importance of this event [1][6]. Group 2: Brand Philosophy and Future Plans - The upgrade of the flagship store embodies the brand's "Great Beauty Builds Home" philosophy, aiming to provide superior product experiences and spatial solutions for consumers in Guangzhou and the Greater Bay Area [4]. - The store's transformation signifies a shift from being merely a "product supplier" to a "lifestyle service provider," with plans to enhance customer experience through immersive service and digital marketing [14]. Group 3: Market Response and Consumer Engagement - The upgraded showroom features an immersive, scene-based design that offers consumers a "seeing is believing" experience, which has received positive feedback from attendees [19]. - Crown Jewel Tile aims to continue collaborating with more distributors to deliver high-quality products and services, promoting the integration of "Chinese beauty" into households [21].