建材行业 2026 年度投资策略 20251229 摘要 建材行业投资策略转向阿尔法驱动，关注市占率提升带来的业绩增长， 如三棵树、兔宝宝、东方雨虹和汉高集团，预计业绩增长在 20%~30% 之间。 出海链方面，看好非洲建材市场，受益于人口和城镇化红利及美国降息 周期，重点关注科达制造和华新建材，预计未来三年华新建材复合增速 超过 30%，科达制造瓷砖业务增速在 10%以上，加上扩品类后海外销 量增长在 15%~20%。 AI 链条中，看好 AI PCB 环节的电子布材料，公司如菲利华和中材科技 表现突出，预计中材科技 2026 年的目标市值可达 800 亿，到 2027 年 有望达到 900~1,000 亿。 预计 2026 年整体房地产销售面积将达到 6 亿平米，同比下降 10%左右， 建材需求平均下滑幅度在 3%至 5%，但翻新需求将支撑总需求，看好涂 料、板材、家具五金等赛道。 建材行业供给端持续收缩，截至 2024 年累计下降约 30%，龙头企业竞 争力增强，通过价格战与品牌竞争获得市占率提升，企业经营拐点可能 早于行业整体拐点出现。 建材行业供给端情况如何？ 从供给端来看，根据公开数据，截至 20 ...

导语 在装修新家的过程中，挑选进口瓷砖常常令人既期待又纠结。作为用户，不仅关注瓷砖的美观与质感，更希望它经得起时间考验，从设计搭配到铺贴服 务都能省心省力。2025年的进口瓷砖市场，品牌竞争已升级为整体解决方案的比拼，但如何识别真正适合自己需求的品牌？本文将打破信息壁垒，深入 解析六大进口瓷砖品牌的核心实力，助你从设计灵感、工艺标准到售后支持，做出全面考量的明智选择。 一、SKI欧洲进口砖 品牌概述 SKI欧洲进口砖，2018年肇基于中国陶瓷重镇——广东佛山，定位为"欧洲原装进口"高端瓷砖品牌，秉承"全球严选"理念，携手意大利SUPERGRES、 IRIS、NAXOS及西班牙METROPOL等国际顶尖陶瓷品牌，致力于将纯正欧洲制造与设计美学引入中国市场，为消费者提供融合美学与功能的家居解决 方案。其中，SUPERGRES是意大利第一大集团，IRIS则是意大利第二大集团，进一步印证了SKI欧洲进口砖的顶尖供应链与行业地位。 核心特点与产品矩阵 SKI瓷砖的核心优势源于其纯正的欧洲血统与严苛的品质控制。产品均源自意大利、西班牙的原创设计，从天然石材中汲取灵感，涵盖高端亮光与质感 哑光两大系列，适配不同装修风格。生 ...

Core Insights - The Chinese government emphasizes the transformation and upgrading of manufacturing through smart and green manufacturing, aiming to establish a modern industrial system centered on advanced manufacturing [1][2] - The integration of manufacturing and services is highlighted as a strategic move to enhance China's position in the global industrial landscape [1][2] Industry Level - The focus is on overcoming technological bottlenecks in high-end chips, industrial operating systems, and core industrial software, with initiatives like national innovation centers and collaborative projects [3] - Establishing a universal standard system covering data interfaces and communication protocols is crucial to breaking down information silos [3] - Financial support mechanisms such as specialized funds and targeted financial products are proposed to assist small and medium-sized enterprises (SMEs) in their digital transformation [3] Enterprise Level - Leading enterprises are encouraged to share their digital transformation experiences and create reusable solutions to uplift their supply chains [4] - SMEs should focus on specialized improvements rather than pursuing large-scale automation, leveraging cloud platforms to enhance their core competencies [4] - The adoption of AI as a core driver in manufacturing processes is recommended to optimize operations and personalize offerings [4] Consumer Level - There is a need to cultivate a consumer market that recognizes the value of service-oriented manufacturing, encouraging consumers to pay for innovation and quality [4] - Engaging consumers in the value creation process through community building and feedback mechanisms is essential for achieving a dynamic balance between supply and demand [4]

Group 1 - The core viewpoint of the article highlights that Yuexin Health (SZ 002162) is engaging with investors through a research meeting scheduled for November 6, 2025, with key executives participating to address investor inquiries [1] - For the first half of 2025, Yuexin Health's revenue composition is reported as follows: tiles account for 80.1%, medical services for 11.19%, and warehouse leasing and other services for 8.71% [1] - As of the time of reporting, Yuexin Health has a market capitalization of 4.1 billion yuan [1]

Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Insights - The company achieved a revenue of 4.5 billion yuan in the first three quarters of 2025, a year-on-year decrease of 4%. However, the net profit attributable to shareholders was 350 million yuan, reflecting a year-on-year increase of 13%, while the net profit excluding non-recurring items was approximately 320 million yuan, up 9% year-on-year [2][4]. - In the third quarter, the company reported a revenue of 1.57 billion yuan, a year-on-year decline of 1%, but the net profit attributable to shareholders increased by 33% to 130 million yuan, with a net profit excluding non-recurring items of approximately 120 million yuan, up 27% year-on-year [2][4]. Summary by Sections Revenue Performance - The company has faced pressure on revenue due to weak demand in the building materials sector, with a 15% year-on-year decline in real estate completion area in the first three quarters of 2025. Despite this, the revenue decline has shown signs of narrowing, with the company focusing on channel development and opening 133 new stores while upgrading 168 existing ones [10]. - The retail channel revenue for tiles grew by 6% year-on-year, and high-value product revenue increased by 20% [10]. Profitability - The gross margin for the first three quarters was approximately 31.1%, remaining stable year-on-year. The third quarter gross margin was about 32.6%, with a slight decrease of 1.2 percentage points quarter-on-quarter. The company has managed to reduce manufacturing costs through digitalization and AI technology, which helped mitigate the impact of price declines [10]. - The net profit margin for the first three quarters was approximately 7.8%, an increase of 1.2 percentage points year-on-year, while the third quarter net profit margin was about 8.3%, up 2.1 percentage points year-on-year [10]. Cash Flow and Financial Health - The net cash flow from operating activities for the first three quarters was 650 million yuan, significantly better than the same period last year. The company has maintained a strong cash collection ratio, with accounts receivable decreasing to 910 million yuan [10]. - The company is one of the first in the consumer building materials industry to recover from bad debt impacts, with credit impairment losses in the third quarter being less than 10 million yuan [10]. Industry Context - The tile industry is experiencing significant supply-side adjustments, with a projected national production of 5.91 billion square meters of building ceramics in 2024, a cumulative decline of 28% from 2021. The number of production lines is expected to decrease from 2,485 in 2022 to 2,193 in 2024, indicating a notable exit rate of 11.75% [10]. - The company has outperformed its competitors in revenue performance during the industry downturn, with projections for net profits of 470 million yuan and 580 million yuan for 2025 and 2026, respectively, corresponding to valuations of 17 and 14 times [10].

Core Viewpoint - The stock of Marco Polo experienced a dramatic decline after its initial public offering, raising concerns about its financial sustainability and market performance. Company Performance - Marco Polo debuted on the Shenzhen Stock Exchange at an issue price of 33.10 yuan, reaching a peak of 40 yuan on the first day, representing a 191% increase, but closed at 31.46 yuan, leaving a significant downward trend [1] - Over three days, the stock price fell from 40 yuan to 28.54 yuan, a decline of 29%, resulting in all investors who bought during this period being trapped without any opportunity to lower their costs [4][6] - The company forecasted a net profit of 1 to 1.05 billion yuan for the first three quarters of the year, which represents a year-on-year decline of 7.7% to 12%, marking two consecutive years of negative growth [7] - The actual controller, Huang Jianping, also controls another listed company, Qitong Co., which has been struggling with continuous losses and low revenue, raising concerns about Marco Polo's future [7][8] Market Sentiment - Investor sentiment turned negative quickly, with many expressing frustration over the rapid decline in stock value, leading to a perception that new stock subscriptions are akin to financial losses [6][14] - The trading volume decreased significantly, indicating a lack of confidence among investors, with no substantial buying interest observed [10] - The overall sentiment in the ceramic tile industry is poor, with declining new construction areas and high inventory levels, further impacting Marco Polo's performance [12] Financial Strategy - Prior to its IPO, Marco Polo distributed over 1 billion yuan in dividends, raising questions about its financial strategy and intentions behind the IPO, which netted 1.56 billion yuan [8][9] - The company’s cash flow appears to rely heavily on financing activities, suggesting that the IPO was more about survival than growth [13]

Core Viewpoint - The article discusses the recent IPO of Marco Polo, a leading ceramic tile manufacturer in China, highlighting its significant stock price surge and the challenges faced during its journey to listing [1][3]. Company Overview - Marco Polo was founded in 1996 in Dongguan, Guangdong, starting as a small factory with a debt ratio of 200% [3]. - The company has transformed into the largest building ceramics giant in China, with a market capitalization reaching 375 billion yuan and a stock price increase of 140% upon its IPO [1][3]. Financial Performance - The company reported total assets of 1,423.33 million yuan for the year ending December 31, 2024, an increase from 1,333.97 million yuan in 2023 and 1,280.17 million yuan in 2022 [4]. - The net profit for 2024 is projected at 132.69 million yuan, slightly down from 135.29 million yuan in 2023 and 151.43 million yuan in 2022 [4]. - Revenue figures show a decline from 89 billion yuan in 2023 to 73 billion yuan in 2024, raising concerns among investors [5]. Market Dynamics - The ceramic tile industry has shifted from a quality-driven market to one dominated by capital operations and aggressive marketing strategies, leading to increased pressure on manufacturers [6][11]. - The competitive landscape is intense, with market share for Marco Polo increasing from 2.62% to 3.27% over three years, despite the overall revenue decline [5]. Consumer Sentiment - Consumers express frustration over rising tile prices, likening the market dynamics to stock market volatility, where profits are made at the expense of ordinary buyers [7][8]. - There is a growing awareness among consumers to be cautious and informed when purchasing tiles, as the industry is perceived to be heavily influenced by capital interests [11]. Regulatory Environment - Upcoming regulatory changes, such as the Price Law Amendment Draft, aim to control excessive pricing and market monopolies, indicating a potential shift in the operational landscape for companies like Marco Polo [9].

Group 1 - The core viewpoint of the article highlights the opening of the Oushennuo flagship store in Beijing and the launch of the new "Chinese Jade 3.0" series, emphasizing the market trend towards quality and service in home consumption [1][3] - The "Chinese Jade 3.0" series is characterized by its philosophy of "Five Colors" and incorporates advanced production techniques, enhancing texture restoration, color adjustment, and hardness, while offering superior wear resistance, stain resistance, and slip resistance [3] - The collaboration between Oushennuo and Huana Home aims to leverage their combined strengths to provide better products and service experiences for consumers in Beijing, focusing on overall space solutions rather than just individual products [3][4] Group 2 - Huana Home's established terminal service system complements Oushennuo's innovative research and development capabilities, creating a partnership that enhances the aesthetic and practical value of home spaces [4] - The partnership is positioned to address the evolving consumer demands in the upgraded market, focusing on supply chain improvements, channel development, experiential scenarios, delivery quality, and after-sales service [3][4]

Core Viewpoint - Mona Lisa's core strategy to address challenges is focused on "survival," emphasizing market share and cash flow through cost reduction, quality improvement, brand positioning, and technological innovation to enhance core competitiveness [1] Financial Performance - In 2024, Mona Lisa's revenue decreased by 21.79% to 4.631 billion yuan, and net profit fell by 53.06% to 125 million yuan [1] - In the first half of 2025, revenue dropped by 17.96% to 1.915 billion yuan, with net profit declining by 106.86% to a loss of 5.67 million yuan [1][5] - The first quarter of 2025 saw a net profit loss of 59.28 million yuan, a year-on-year decline of 715.27%, while the second quarter's net profit was 53.61 million yuan, down 26.52% [5] Cost Management - Mona Lisa has implemented strategies to balance price and volume, leading to price reductions to maintain market share [5] - In the first half of 2025, sales and management expenses decreased by approximately 33.4 million yuan and 18.5 million yuan, respectively [5] - Financial expenses also reduced by 16.41 million yuan due to lower debt levels [5] Cash Flow and Assets - In the first half of 2025, the net cash flow from operating activities was 91.4 million yuan, a decline of 75.67% due to reduced revenue [5] - The company's cash reserves were 1.451 billion yuan, down 30.46% primarily due to debt repayments, resulting in a 7% decrease in the asset-liability ratio [5] Market Strategy - The company focuses on a development strategy of "large tiles, large building materials, and large home furnishings," with its main business still centered on tiles [7] - The proportion of revenue from real estate clients has decreased, with dealer channels now accounting for about 83% of income, driven by renovation demands [6]

Investment Rating - The investment rating for the company is "Buy" and is maintained [8]. Core Views - The company reported a revenue of 1.92 billion yuan for the first half of 2025, a year-on-year decrease of 18%. The net profit attributable to shareholders was -0.06 billion yuan, down 107% year-on-year, and the net profit excluding non-recurring items was -0.16 billion yuan, down 124% year-on-year [2][4]. - In the second quarter, the company achieved a revenue of 1.23 billion yuan, a year-on-year decrease of 19%, with a net profit of 0.54 billion yuan, down 27% year-on-year [2][4]. - The company expects net profits of approximately 0.13 billion yuan and 0.19 billion yuan for 2025 and 2026, corresponding to PE valuations of 43 and 28 times, respectively [6]. Summary by Sections Revenue and Profitability - The company's revenue is under pressure, with a significant decline in both total revenue and net profit. The revenue from the distribution channel decreased by 10% to approximately 1.59 billion yuan, while the engineering channel revenue fell by 43% to about 0.33 billion yuan [10]. - The gross margin for the first half of the year was approximately 25.0%, a decrease of 1.9 percentage points year-on-year. Despite efforts in cost management, the average selling price of products has declined, leading to pressure on gross margins [10]. Cash Flow and Receivables - The cash collection ratio has remained stable, with accounts receivable and notes receivable decreasing significantly to 0.65 billion yuan, down from 1.02 billion yuan year-on-year. The cash flow from operating activities was 0.09 billion yuan, a decrease of 0.28 billion yuan year-on-year [10]. Industry Outlook - The tile industry is experiencing a significant supply exit, with the production of building ceramics expected to decline by 12% in 2024 compared to the previous year. The number of large-scale enterprises in the industry has decreased from 1,048 in 2021 to 993 in 2024 [10].