内容概况：宠物香波是指给宠物洗澡的香皂和沐浴露之类的清洁用品。宠物香波用品一般呈偏碱性，其 配方一般包括保湿剂、杀菌剂、驱虫剂、去离子水、表面活性剂、活性精华等成分。近年来，随着居民 生活水平提升，以及居民消费观念改变，国内宠物数量的增加和宠物主生活水平的提高，宠物护理意识 日益增强，宠物香波作为宠物清洁用品，其市场需求也不断释放，行业规模持续扩大。数据显示，中国 宠物香波行业市场规模从2020年24亿元增长至2024年的110亿元，年复合增长率为46.32%。当前，宠物 香波正从"基础清洁"向"健康护理+情感体验"升级，消费者需根据宠物品种、肤质及场景需求，优先选 择天然成分、功能适配的产品。未来，随着宠物人性化、环保意识增强，兼具安全性与差异化功能的宠 物香波产品将成为市场主流，国货品牌有望通过技术创新与精准营销持续扩大份额，预计2025年中国宠 物香波市场规模将达到120亿元。 相关上市企业：朝云集团（06601）、丽臣实业（001218）、皇马科技（603181）、赞宇科技 （002637）、诺普信（002215）、亿帆医药（002019）、科思股份（300856）、裕同科技（002831）、 华瑞达 ...

Overview - The role of pets in families is evolving from animals to family members, leading to a significant increase in pet owners' focus on pet health and a willingness to purchase health products for pets [1][12] - The market for pet health products in China is projected to reach 12.65 billion yuan in 2024, with a year-on-year growth of 15.73%, and over 80% of this market is attributed to dog and cat health products [1][12] Development Background - The increase in pet ownership is driven by demographic changes such as an aging population, rising divorce rates, and declining birth rates, leading to more people seeking companionship from pets [6][10] - Over 90% of pet owners now consider their pets as family members, which enhances their willingness to spend on pet care, thus driving the growth of the pet health product market [6][10] Industry Chain - The upstream of the pet health product industry includes suppliers of basic nutritional raw materials such as vitamins and minerals, as well as functional raw materials like glucosamine and probiotics [8] - The midstream involves the production and manufacturing of pet health products, while the downstream includes sales channels such as pet stores, veterinary clinics, and e-commerce platforms [8] Current Market Situation - The demand for pet health products is becoming more refined and personalized, with increasing interest in products targeting specific health functions such as joint protection and digestive care [1][12] - Companies are encouraged to develop more personalized products to meet the diverse needs of different pet breeds, ages, sizes, and health conditions [1][12] Competitive Landscape - The pet health product market in China is relatively concentrated, with key players including Shanghai Hongxing Pet Products Co., Ltd., Shenzhen Hongrui Biotechnology Co., Ltd., and others [15][17] - Notable companies like Guobao Pet Food Group Co., Ltd. reported a total revenue of 5.245 billion yuan in 2024, with health products contributing 0.46 billion yuan, accounting for 0.88% of total revenue [19] Future Trends - Functional health products such as those for joint health and immune support are expected to dominate the market, while personalized health products based on genetic testing and AI algorithms are anticipated to emerge [21] - There is a growing consumer preference for natural and organic ingredients in pet health products, aligning with concerns about food safety and health [21]

年 /其他日用化学产品制造 Copyright © 2025 头豹 / / / 力及广泛的市场渠道，在全球市场占据重要份额。与此同时，本土品牌也通过不断创新和市场拓展，逐步提升自身竞争力。随着消费者对头发健康和护理的关注度日益增 加，他们对发膜产品的需求也在不断升级，推动了市场的快速发展。 发膜：生物成分滋养，重现发丝绸缎光泽 头豹词条报告系列 饶立杰 · 头豹分析师 2025-05-19 未经平台授权，禁止转载 行业分类： 制造业/其他日用化学产品制造 摘要 发膜是一种滋润头发的护理产品，通常含有丰富的营养成分，如蛋白质、氨基酸、维生素、矿物质和天然油脂等。这些成分能够深入头发的内部结构，对头发进行深层护 理。当前，发膜市场规模持续扩大，尤其在亚洲、欧洲和北美等发达地区，高品质发膜产品的接受度不断提升。国际知名品牌凭借其强大的品牌影响力、先进的产品研发能 发膜是一种滋润头发的护理产品，通常含有丰富的营养成分，如蛋白质、氨基酸、维生素、矿物质和天然油脂等。这些成分能够深入头发的 内部结构，对头发进行深层护理。当前市场中，发膜行业正经历快速增长，尤以亚太地区为甚，这归因于消费者对个人护理产品需求的提升及对 高品 ...

Investment Rating - The report does not explicitly provide an investment rating for the hair mask industry Core Insights - The hair mask market is experiencing rapid growth, particularly in the Asia-Pacific region, driven by increasing consumer awareness of personal care and demand for high-quality hair care solutions [5][6][8] - The market is projected to grow at a compound annual growth rate (CAGR) of 20.17%, reaching a market size of 239.04 billion yuan by 2029 [9] - The demand for natural and organic ingredients, multifunctional products, and personalized solutions is on the rise, reflecting a shift towards sustainable and health-conscious consumer behavior [12][26] Market Background - Hair masks are nourishing hair care products containing rich nutrients such as proteins, amino acids, vitamins, minerals, and natural oils, which provide deep care for hair [5][6] - The evolution of the hair mask market in China can be divided into four key stages, from initial exploration to a focus on health and high-quality products [7][8] Market Status - The current market size of the hair mask industry in China is 80.28 billion yuan, with significant growth driven by consumer demand for effective and natural products [9] - The supply side features a diverse range of products from both international brands and local companies, with a strong emphasis on innovation and meeting consumer preferences [10][12] Market Competition - The competitive landscape is characterized by a mix of international brands like L'Oréal and local emerging brands, with a focus on natural ingredients and personalized care [15][16] - Key evaluation dimensions for market competition include ingredient quality, brand influence, and responsiveness to market demands [13][14] Recommended Brands - The report highlights ten recommended brands, including Kérastase, L'Oréal, and Shiseido, each with unique technologies aimed at deep nourishment and repair of damaged hair [16][17][20] Development Trends - The hair mask industry is moving towards high-end, functional, and natural ingredient products, with advancements in technology driving innovation [26] - E-commerce and social media marketing are becoming crucial channels for brand promotion and sales growth [26]