研究背景 过去十年，中国宠物食品行业经历了从启蒙到高速增长的跃迁。伴随宠物家庭渗透率的提升、养宠观念的转变以及消费结构升级，宠物食品从最初的"满足温饱"快 速向"健康营养""功能细分""情感链接"等方向延伸。 近年来，中国宠物食品产业持续高速发展，市场规模不断扩大，细分品类加速丰富，国产品牌与国际巨头竞争愈发激烈。 2025 年，行业将进入结构优化与价值竞 争的关键阶段：一方面，原料供应链、生产工艺、渠道布局和品牌运营正快速迭代；另一方面，消费者需求日趋多元，功能性、个性化、可持续化成为新趋势。 征集 目的 为全面梳理中国宠物食品产业链现状与发展方向，艾瑞咨询研究院规划于 2025 年 11 月发布《 2025 年中国宠物食品产业链研究报告》，通过全链路分析与典型案 例呈现，帮助行业各方洞察趋势、识别机会、优化决策。在此背景下，艾瑞咨询研究院正式开启" iResearch ：宠物食品产业链研究报告案例征集"活动，现面向宠 物食品产业链各环节的企业发出诚挚邀请，欢迎参与报告共创，共同探讨中国宠物行业的发展趋势以及机会点。 研究内容 《 2025 年中国宠物食品产业链研究报告》将从产业链上中下游三大环节进行切入， ...

作者：子超@宠业家 宠业家消息，近日淘天集团、品牌数据引擎、天猫新品创新中心联合有谋发布了《2025淘宝天猫宠物消费趋势洞察白皮书》，该报告揭示了犬猫分品种、 年龄阶段体型的细分需求差异与品类机会。 人宠关系向宠物本位化迈进 消费者养宠类型更加丰富多样、个性小众 随着养宠观念不断升级，人宠关系正朝着宠物本位化迈进。从工具型养宠、情感性养宠，到拟人化养宠，再到人类与宠物双主体共生的新阶段，宠物逐渐 从功能型角色转变为家庭核心成员，享有专业化产品、全周期服务及拟人化待遇，成为情感寄托与独立生命体。 在养宠形式层面，当前单猫、单狗的单宠家庭占比76%，依然是主流养宠形式；多猫多狗家庭占比14%；猫狗双全养宠形式占10%，消费者的养宠形式更 加多元化。 在养宠类型层面，猫狗品类中，小众品种增势显著，消费者养宠开始追求多样、个性、高端的宠物类型，整体饲养品种类型更加丰富。 数据显示，犬只品种TOP5分别是比熊、贵宾/泰迪、田园犬、柯基、金毛；猫品种TOP5分别是田园猫、英短、布偶、美短、加菲猫。 专宠专用受到广泛认可 猫年龄&品种及犬年龄&体型成宠主关注重点 据报告显示，在对专宠专用需求洞察发现，在关键词搜索中，养猫宠 ...

Overview - The role of pets in families is evolving from animals to family members, leading to a significant increase in pet owners' focus on pet health and a willingness to purchase health products for pets [1][12] - The market for pet health products in China is projected to reach 12.65 billion yuan in 2024, with a year-on-year growth of 15.73%, and over 80% of this market is attributed to dog and cat health products [1][12] Development Background - The increase in pet ownership is driven by demographic changes such as an aging population, rising divorce rates, and declining birth rates, leading to more people seeking companionship from pets [6][10] - Over 90% of pet owners now consider their pets as family members, which enhances their willingness to spend on pet care, thus driving the growth of the pet health product market [6][10] Industry Chain - The upstream of the pet health product industry includes suppliers of basic nutritional raw materials such as vitamins and minerals, as well as functional raw materials like glucosamine and probiotics [8] - The midstream involves the production and manufacturing of pet health products, while the downstream includes sales channels such as pet stores, veterinary clinics, and e-commerce platforms [8] Current Market Situation - The demand for pet health products is becoming more refined and personalized, with increasing interest in products targeting specific health functions such as joint protection and digestive care [1][12] - Companies are encouraged to develop more personalized products to meet the diverse needs of different pet breeds, ages, sizes, and health conditions [1][12] Competitive Landscape - The pet health product market in China is relatively concentrated, with key players including Shanghai Hongxing Pet Products Co., Ltd., Shenzhen Hongrui Biotechnology Co., Ltd., and others [15][17] - Notable companies like Guobao Pet Food Group Co., Ltd. reported a total revenue of 5.245 billion yuan in 2024, with health products contributing 0.46 billion yuan, accounting for 0.88% of total revenue [19] Future Trends - Functional health products such as those for joint health and immune support are expected to dominate the market, while personalized health products based on genetic testing and AI algorithms are anticipated to emerge [21] - There is a growing consumer preference for natural and organic ingredients in pet health products, aligning with concerns about food safety and health [21]

Summary of Conference Call Notes Industry Overview - The conference call primarily discusses the **pet industry**, focusing on pet food, healthcare, and related products. The industry is experiencing significant growth driven by changing consumer behaviors and increasing pet ownership in urban areas of China [10][12][13]. Key Points and Arguments 1. **Market Growth and Consumer Trends** - The pet industry is witnessing a shift where more families treat pets as family members, particularly in urban areas, leading to increased demand for pet products and services [10][12]. - The pet insurance market is projected to reach approximately **$1.7 billion** by 2024, with a growth rate of around **14%** from 2013 to 2014 [10]. 2. **Company Performance** - The company reported a revenue of **1.08 billion** with a year-on-year growth of **34.8%**. The operating profit was around **200 million**, reflecting a **38%** increase [4]. - The company’s sales growth in the first half of the year reached **40%**, with some products achieving growth rates of **70%** [6]. 3. **Product Innovation and Market Positioning** - Continuous product innovation and adaptation to consumer needs have been highlighted as key strategies for success. The introduction of new product lines, such as baked goods, has resonated well with consumers [1][6]. - The company is focusing on high-end product segments, benefiting from rising prices of imported brands, which creates opportunities for domestic brands [2]. 4. **Future Projections** - The company anticipates a continued upward trend in sales, with projections indicating a growth rate of **30% to 40%** for its smart brands [5]. - The overall pet healthcare market is expected to grow significantly, driven by increasing consumer spending on pet health and wellness products [11][19]. 5. **Challenges and Opportunities** - The industry faces challenges related to consumer spending habits, which are still developing compared to markets like the US and Japan, where pet health spending is significantly higher [11][14]. - There is a potential for growth in the pet healthcare segment, particularly as pets age and require more specialized care [16][19]. Additional Important Insights - The pet food and healthcare market in China is still in its early stages, with significant room for growth as consumer awareness and spending increase [15][18]. - The company is exploring opportunities in the online and offline channels to enhance its market presence and reach more consumers [8]. - The overall sentiment in the industry is optimistic, with expectations of a robust growth phase in the coming years, particularly in the pet healthcare segment [19][20]. This summary encapsulates the key discussions and insights from the conference call, highlighting the growth potential and strategic directions within the pet industry.

Group 1 - The fourth China-Central and Eastern European Countries (CEEC) Expo and International Consumer Goods Expo opened successfully, achieving impressive results with import procurement orders reaching 10.98 billion yuan and attracting 17,000 professional buyers [1] - Since the establishment of the China-CEEC cooperation mechanism in 2012, trade between China and CEEC countries has been on a fast track, with an average annual growth rate of 8.8% in trade and 7.4% in imports from CEEC countries, both exceeding China's overall trade growth rate [1] - In 2024, the total bilateral trade value between China and CEEC countries is projected to reach 142.27 billion USD, reflecting a year-on-year growth of 6.3%, which is 2.5 percentage points higher than China's overall import and export growth rate [1] Group 2 - A significant procurement contract worth 240 million yuan for pet health products was signed, highlighting the potential of the Chinese pet health market [2] - Hungarian companies are seizing opportunities in China's offline commercial transformation, with innovative projects like the VR park aimed at attracting younger consumers [2] - China is leveraging its technological advantages in fields like new energy and artificial intelligence to assist CEEC countries in industrial transformation and innovation [2] Group 3 - Slovenia is emerging as a hub for advanced technology research and sustainable innovation, with opportunities for collaboration in the electric vehicle sector [3] - Companies like Ningbo Taojin Smart Technology Co., Ltd. are showcasing AI solutions at the expo, indicating a broad application potential in CEEC countries [3] - The expo has expanded to include participation from nine additional countries, enhancing opportunities for global enterprises to enter the Chinese market [3]

Summary of the Pet Food Industry Conference Call Industry Overview - The conference call focuses on the pet food industry in China, particularly during the 2025 "618" shopping festival, highlighting the competitive landscape and consumer trends in the market [1][2][3][4][21]. Key Points and Arguments Market Share and Brand Performance - During the 2025 "618" shopping festival, domestic brands captured 65% of the top 20 pet food brands on Tmall, up from 55% in 2022, indicating a growing dominance of local brands [1][4]. - The top three brands on Tmall were all domestic: Xianlang, Maifudi, and Royal Canin, with Maifudi consistently ranking in the top two since 2020 [1][4][6]. - Xianlang emerged as the fastest-growing brand, moving from fifth in 2023 to first in 2025, while Freycat also showed significant improvement, rising three places to fifth [5][16]. Sales Performance - The overall sales of pet food during the 2025 "618" festival reached 7.5 billion yuan, a 36% increase from 5.5 billion yuan in 2024 [2]. - On JD.com, pet food user transactions increased by 32%, with new pet owners growing by 39% [3][7]. Consumer Trends - There is a notable shift towards health products and prescription diets, with prescription pet food sales increasing by 60% year-over-year and baked food by 50% during the festival [1][6]. - The pet food industry is experiencing a consumption upgrade, with mid-to-high-end price segments growing significantly faster than the overall market [23]. Competitive Landscape - The competition is characterized by a "two strong, many strong" dynamic, with Maifudi and Royal Canin leading, while brands like Xianlang, Freycat, and Blue's are emerging as strong contenders [1][4][21]. - The entry of new brands such as Xiaopei and Xu Cuihua into the rankings indicates a challenging environment for smaller brands to break through [5][6]. Marketing and Innovation - Leading brands are focusing on clear brand positioning and innovative marketing strategies, with concepts like "freshness" and "safety" becoming prevalent [25]. - The trend of "spoonification" is expected to continue supporting the growth of pet ownership, particularly among younger generations [21]. Additional Important Insights - The market share of foreign brands in the top 25 has dropped below 30%, highlighting the competitive advantage of domestic brands in product innovation and marketing [22]. - The overall GMV growth for pet food across major e-commerce platforms reached 16.8% in the first five months of 2025, compared to 13.6% in 2024 [23][24]. - The investment return rates for leading brands are improving, with increased support from platforms like Tmall and Douyin for the pet segment [24]. This summary encapsulates the key developments and trends in the pet food industry as discussed during the conference call, providing insights into market dynamics, brand performance, and consumer behavior.

Core Insights - The establishment of a specialized undergraduate program in "Animal Science (Companion Animals)" at China Agricultural University aims to address the growing demand for professionals in the pet industry, which is experiencing significant growth in China [1][2] Industry Overview - The pet economy in China is thriving, with the urban pet consumption market expected to exceed 300 billion yuan in 2024, and the number of urban pet dogs and cats surpassing 120 million [1] - The pet market is diversifying, with services such as medical care, grooming, training, and boarding becoming increasingly common, alongside a wide range of products including pet food, health supplements, and toys [1] Talent Gap - There is a notable talent shortage in the pet industry, with approximately 40,000 licensed veterinarians working in pet medical care across over 30,000 pet hospitals, indicating a severe lack of qualified professionals [1] - Positions such as pet groomers, health caregivers, and trainers are in high demand, highlighting the need for specialized education and training in the field [1][2] Educational Initiatives - The new program at China Agricultural University includes courses on companion animal breeding, nutritional metabolism, feed processing, reproductive physiology, welfare, and behavior, aligning with market needs and academic rigor [2] - Graduates will have opportunities in various sectors, including research, technical consulting, and pet food production, contributing to the professionalization of the industry [2] Public Awareness and Knowledge Dissemination - The increasing involvement of pets in public life, such as expanded pet transport services on high-speed trains, underscores the importance of responsible pet ownership and the need for scientific knowledge dissemination [3] - The lack of reliable sources for pet care knowledge often leads to misinformation, making the role of educational institutions crucial in promoting accurate information and improving societal awareness of responsible pet ownership [3]

Summary of Key Points from the Conference Call Industry Overview - The pet industry showed remarkable performance during the 2025 618 shopping festival, with Tmall reporting that 43 brands achieved over 100 million yuan in sales within the first hour, a year-on-year increase of over 50% [1][4] - The overall market for pet food is experiencing a trend towards refined and scientific feeding practices, with China ranking second globally in market size [3][20] Core Insights and Arguments - **Promotional Strategies**: Tmall implemented a unified 15% discount policy across all products, simplifying the purchasing process for consumers, while JD continued its strategy of discounts and cross-store promotions [2][4] - **Consumer Behavior**: There is a growing trust in domestic pet brands, with 10 out of 12 pet brands in the top 500 online brands being domestic, indicating a shift in consumer preference [5] - **Product Trends**: The baked dry food category emerged as a core growth driver, with high-premium wet food products also showing growth [1][8][9] - **Sales Performance**: During the 618 period, 653 pet brands on Tmall saw their sales double, with 9 brands entering the "ten million club" [6][7] Noteworthy Developments - **Emerging Categories**: New categories such as baked dry food, plant-based cat litter, and freeze-dried raw meat cans are gaining traction, reflecting consumer demand for innovative pet products [1][9] - **Domestic Health Products**: The domestic health product VCARE saw sales growth exceeding 110%, indicating increasing consumer recognition and competition against foreign brands [3][10] - **Live Streaming Sales**: Pet live streaming sales on Tmall surged nearly 180% within the first four hours, showcasing the effectiveness of influencer marketing [12][15] Additional Insights - **Brand Strategies**: Brands like Guibao Pet are effectively targeting different consumer segments with their product lines, such as high-value offerings from Fuleijiate and cost-effective options from Maifudi [23][24][25] - **Celebrity Endorsements**: The choice of Wang Danna as a spokesperson for Guibao Pet aims to attract younger consumers and enhance brand relatability [26] - **Future Directions**: The pet food industry is expected to see growth in both pet ownership and per-pet spending, with a focus on premium products and health-oriented offerings [22] Conclusion The 2025 618 shopping festival highlighted significant growth and transformation within the pet industry, driven by innovative products, effective marketing strategies, and changing consumer preferences towards domestic brands. The trends observed suggest a robust future for the industry, with opportunities for both established and emerging brands to capitalize on evolving consumer demands.

Core Insights - The pet consumption sector has shown strong growth during the 618 shopping festival, with significant contributions from live streaming platforms, particularly Li Jiaqi's channel, where pet product sales increased by 73% year-on-year [1][4]. Group 1: Pet Consumption Trends - There is a noticeable shift in pet consumption from basic needs to quality-oriented purchases, driven by the popularization of scientific pet care concepts [4]. - Li Jiaqi's live streaming has become a key driver in this transition, with a significant portion of pet product sales, specifically 87%, consisting of pet food [4][5]. - Consumers are increasingly focused on the quality of ingredients, production processes, and suitability for different pet types and sizes, which influences product selection in Li Jiaqi's live streams [4]. Group 2: Product Offerings and Consumer Preferences - During the 618 shopping festival, Li Jiaqi's channel offered a diverse range of pet food options, emphasizing both formulation and production quality to meet health needs [5]. - Domestic brands have gained particular favor among consumers in the pet category, reflecting a trend towards high-quality, cost-effective local products [5]. - The success of Li Jiaqi's live streaming platform highlights the rise of domestic brands and their appeal to consumers seeking value and quality [5]. Group 3: Future Outlook - As consumer demand for pet health and quality living continues to rise, Li Jiaqi's live streaming channel is expected to maintain its influential role in providing high-quality pet products [5].

Core Insights - The fifth TOPS Dealer Empowerment Summit was held in Shanghai, gathering over 200 frontline pet dealers to explore ways to enhance operational efficiency [3] - A presentation titled "Annual Research and Analysis of the Current Situation of Pet Dealers in China" was delivered by the founder of Pet Industry Home and the Expo [5] Financial Performance - The average annual revenue for pet dealers in 2024 is projected to be 17 million, with a median revenue of 14 million [6] - The average revenue per employee for dealers is 1.54 million [8] - Dealers can be categorized into three profit margin tiers: - Tier 1 (over 25% margin): 8.5% of dealers - Tier 2 (15%-24% margin): 83% of dealers - Tier 3 (below 15% margin): 8.5% of dealers [8] - Tier 2 dealers contribute 82% of total revenue, while Tier 3 contributes 16.6%, and Tier 1 contributes only 3% [8] Business Strategies - High-margin dealers focus on premium products and exceptional service but are smaller in scale and need to expand their product categories and channels [10] - Mid-margin dealers aim to expand their scale and product categories based on user profiles [10] - Low-margin dealers face challenges from declining old brands and rising cost pressures [10] Market Trends - The profitability of pet dealers has shifted from relying on information asymmetry to efficiency-based models [11] - The fastest-growing dealers now depend on operational efficiency and quick turnover, with warehouse turnover times reduced from 60 days to 30 days [11] - Future competition among dealers will center on operational efficiency rather than brand relationships or customer maintenance [13] - The industry is moving towards extreme efficiency competition, similar to fast-moving consumer goods (FMCG) sectors, necessitating early optimization of operations [13]