年 /其他日用化学产品制造 Copyright © 2025 头豹 / / / 力及广泛的市场渠道，在全球市场占据重要份额。与此同时，本土品牌也通过不断创新和市场拓展，逐步提升自身竞争力。随着消费者对头发健康和护理的关注度日益增 加，他们对发膜产品的需求也在不断升级，推动了市场的快速发展。 发膜：生物成分滋养，重现发丝绸缎光泽 头豹词条报告系列 饶立杰 · 头豹分析师 2025-05-19 未经平台授权，禁止转载 行业分类： 制造业/其他日用化学产品制造 摘要 发膜是一种滋润头发的护理产品，通常含有丰富的营养成分，如蛋白质、氨基酸、维生素、矿物质和天然油脂等。这些成分能够深入头发的内部结构，对头发进行深层护 理。当前，发膜市场规模持续扩大，尤其在亚洲、欧洲和北美等发达地区，高品质发膜产品的接受度不断提升。国际知名品牌凭借其强大的品牌影响力、先进的产品研发能 发膜是一种滋润头发的护理产品，通常含有丰富的营养成分，如蛋白质、氨基酸、维生素、矿物质和天然油脂等。这些成分能够深入头发的 内部结构，对头发进行深层护理。当前市场中，发膜行业正经历快速增长，尤以亚太地区为甚，这归因于消费者对个人护理产品需求的提升及对 高品 ...

Investment Rating - The report does not explicitly provide an investment rating for the hair mask industry Core Insights - The hair mask market is experiencing rapid growth, particularly in the Asia-Pacific region, driven by increasing consumer awareness of personal care and demand for high-quality hair care solutions [5][6][8] - The market is projected to grow at a compound annual growth rate (CAGR) of 20.17%, reaching a market size of 239.04 billion yuan by 2029 [9] - The demand for natural and organic ingredients, multifunctional products, and personalized solutions is on the rise, reflecting a shift towards sustainable and health-conscious consumer behavior [12][26] Market Background - Hair masks are nourishing hair care products containing rich nutrients such as proteins, amino acids, vitamins, minerals, and natural oils, which provide deep care for hair [5][6] - The evolution of the hair mask market in China can be divided into four key stages, from initial exploration to a focus on health and high-quality products [7][8] Market Status - The current market size of the hair mask industry in China is 80.28 billion yuan, with significant growth driven by consumer demand for effective and natural products [9] - The supply side features a diverse range of products from both international brands and local companies, with a strong emphasis on innovation and meeting consumer preferences [10][12] Market Competition - The competitive landscape is characterized by a mix of international brands like L'Oréal and local emerging brands, with a focus on natural ingredients and personalized care [15][16] - Key evaluation dimensions for market competition include ingredient quality, brand influence, and responsiveness to market demands [13][14] Recommended Brands - The report highlights ten recommended brands, including Kérastase, L'Oréal, and Shiseido, each with unique technologies aimed at deep nourishment and repair of damaged hair [16][17][20] Development Trends - The hair mask industry is moving towards high-end, functional, and natural ingredient products, with advancements in technology driving innovation [26] - E-commerce and social media marketing are becoming crucial channels for brand promotion and sales growth [26]