奖励性消费

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Xin Hua Ri Bao· 2025-07-23 20:59
Group 1 - The core viewpoint of the articles highlights the emergence of a "post-examination economy," driven by young people's desire for "rewarding consumption" after significant life events like high school graduation [1][2] - The demand for "electronic three-piece sets" (smartphones, laptops, tablets) has surged as parents reward their children, indicating a peak in this category of consumption [1] - There has been a threefold increase in search interest related to "graduation travel" since June, reflecting a strong inclination among students to celebrate their achievements through travel [1] Group 2 - "Rewarding consumption" is characterized by its emotional significance, serving as a recognition of personal milestones and aspirations for future growth among young consumers [2] - Businesses are encouraged to innovate product designs and service models to create more engaging consumer experiences that resonate with the values and desires of young people [2] - The Zhejiang provincial government has initiated a 2025 summer consumption promotion plan targeting students, which includes discounts and special offers to stimulate spending in this demographic [3]