毕业旅行

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毕业季也是消费季,这八大“暑期经济”火了
3 6 Ke· 2025-07-28 04:12
Group 1: Summer Economic Trends - The end of the college entrance examination marks the beginning of a diverse and expansive summer consumption market, driven by students and their families [1] - The summer economy is characterized by various consumption patterns, including self-improvement, beauty investments, and skill acquisition [1] Group 2: Graduation Celebrations - The tradition of graduation banquets has evolved into a significant consumption phenomenon, supported by a growing number of high school graduates [2][4] - The banquet market shows a clear segmentation, with high-end customized options in first-tier cities and more affordable traditional options in lower-tier cities [2][4] - The rise of graduation banquets reflects the societal recognition of educational success and the desire for social status among families [2][5] Group 3: Travel Trends - The graduation travel market has seen a surge, with related searches increasing threefold and bookings up 137% year-on-year [6] - Young travelers are favoring longer and themed trips, with a preference for cultural cities and group travel [6][8] - The introduction of visa-free policies has further stimulated outbound travel, with a significant increase in hotel bookings for popular destinations [8] Group 4: Indoor Skiing - The popularity of indoor skiing has risen, particularly in southern regions, as it offers a unique experience regardless of the season [9][11] - Businesses are responding with tailored packages for students, creating a comprehensive service chain that enhances family participation [11] Group 5: Arts Education - The summer period has become a peak time for arts training, driven by a growing emphasis on quality education [12][15] - Families are increasingly viewing arts education as a necessary investment, leading to a diverse range of offerings in the market [12][15] Group 6: Medical Aesthetics - The medical aesthetics market is projected to grow significantly, with a notable increase in student consumers during the summer months [16][18] - Parental support plays a crucial role in driving this consumption trend, reflecting a shift in attitudes towards cosmetic procedures [18] Group 7: Driving Licenses - The demand for driving licenses peaks during the summer, with a significant portion of annual registrations occurring in July and August [19][21] - Driving schools are adapting by offering discounts and flexible training options to attract students [21] Group 8: Vision Correction Surgery - The summer is a popular time for vision correction surgeries, driven by the need for clear vision for certain academic programs [22][24] - The market is characterized by a strong demand for quality procedures, with various options available at different price points [24] Group 9: Live Events - The summer concert and festival market is experiencing substantial growth, with ticket sales and related consumption on the rise [25][30] - The events not only drive direct ticket sales but also boost local economies through increased travel and hospitality spending [27][30] Group 10: Overall Economic Impact - The rise of the summer economy is attributed to fixed holiday periods and the increasing influence of younger consumers [31] - As Generation Z becomes the main consumer force, the summer economy is expected to evolve towards more personalized and quality-driven experiences [31]
打开“奖励性消费”新空间
Xin Hua Ri Bao· 2025-07-23 20:59
Group 1 - The core viewpoint of the articles highlights the emergence of a "post-examination economy," driven by young people's desire for "rewarding consumption" after significant life events like high school graduation [1][2] - The demand for "electronic three-piece sets" (smartphones, laptops, tablets) has surged as parents reward their children, indicating a peak in this category of consumption [1] - There has been a threefold increase in search interest related to "graduation travel" since June, reflecting a strong inclination among students to celebrate their achievements through travel [1] Group 2 - "Rewarding consumption" is characterized by its emotional significance, serving as a recognition of personal milestones and aspirations for future growth among young consumers [2] - Businesses are encouraged to innovate product designs and service models to create more engaging consumer experiences that resonate with the values and desires of young people [2] - The Zhejiang provincial government has initiated a 2025 summer consumption promotion plan targeting students, which includes discounts and special offers to stimulate spending in this demographic [3]
西北环线成爆款,亲子出游受青睐,火热“毕业旅行”开启暑期游
Huan Qiu Shi Bao· 2025-06-15 23:18
【环球时报报道 记者 陈子帅 杨舒宇 任筱楠】一年一度的高考刚落下帷幕,毕业旅行市场迅速升温。从 6月开始,以"毕业旅行"为关键词的相关搜索热度环比增长三倍多。国内热门旅游目的地为欢迎高考生 也纷纷出台优惠政策。接受《环球时报》记者采访的专家表示,亲子陪同、心愿追随、泛票根旅游、说 走就走,成为今年高中毕业生在暑期之前错峰旅游的新特征。 途牛预订数据显示,境内游热门目的地方面,上海、北京、广州、三亚、成都、贵阳、昆明、重庆、南 京、杭州等"网红"城市更受毕业游用户的青睐。相关目的地的主题公园、文博场馆、"网红"景区、热门 商圈,以及演唱会、音乐节等活动均是毕业游用户的热门选择。其中,上海迪士尼度假区、广州长隆旅 游度假区、珠海长隆旅游度假区、北京环球度假区等主题公园成为他们的理想之地。 此外,去哪儿旅行大数据显示,西北环线因独库公路全线贯通成为爆款,新疆草原、甘肃敦煌与青海湖 的苍茫风光吸引着渴望自由的学子。从酒店预订来看,新疆是增长最明显的目的地,阿克苏、喀什、乌 鲁木齐、伊犁都位列前五,其中,阿克苏、喀什增幅在1.4倍以上;海滨城市中,三亚、厦门、青岛 因"避暑+玩水"双重属性备受青睐。 在出境游方面,免 ...
海南迎接高考后“青春旅行潮”
Hai Nan Ri Bao· 2025-06-12 01:46
在海口友谊阳光城的美食街区,从西安来的高考生王悦和父母正品尝着美食。王悦晃了晃手中的准 考证笑着说:"用准考证换了小吃折扣,这是属于毕业生的福利!"谈及选择海南作为毕业旅行地,王悦 的语气里满是雀跃,她说高三刷题时课本里夹的就是海南明信片,现在终于变成实景了。 海南各市县景区也纷纷向高考生、中考生抛出优惠橄榄枝。如在保亭,七仙岭景区暑假推出持中 考、高考准考证免门票活动,槟榔谷黎苗文化旅游区推出毕业生专属福利99元畅玩套票。在定安文笔 峰,2025年全国中、高考生,海南本地中职、高校应届毕业生可免票入园,随行人员可享景区门票半价 优惠。 同程研究院相关负责人分析表示,"成绩公布前的空档期是家庭集体放松的黄金窗口。此类旅行普 遍呈现两大选择倾向:一是锁定暑期热门线路及落地签国家,兼顾错峰性价比与体验感;二是受制于 二、三线城市学生签证办理门槛及填报志愿时间,呈现出'旅游半径收缩但体验浓度提升'的消费特 征。" 借毕业季契机,海南开启夏季旅游新篇。今年6月至9月,海南全域将推出百场文体旅活动,涵盖旅 游节庆、文化演艺、体育赛事等多个领域。 毕业生"抢跑"暑期游,多地景区针对性推出优惠政策 海南迎接高考后"青春旅行 ...