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打开“奖励性消费”新空间
Xin Hua Ri Bao· 2025-07-23 20:59
Group 1 - The core viewpoint of the articles highlights the emergence of a "post-examination economy," driven by young people's desire for "rewarding consumption" after significant life events like high school graduation [1][2] - The demand for "electronic three-piece sets" (smartphones, laptops, tablets) has surged as parents reward their children, indicating a peak in this category of consumption [1] - There has been a threefold increase in search interest related to "graduation travel" since June, reflecting a strong inclination among students to celebrate their achievements through travel [1] Group 2 - "Rewarding consumption" is characterized by its emotional significance, serving as a recognition of personal milestones and aspirations for future growth among young consumers [2] - Businesses are encouraged to innovate product designs and service models to create more engaging consumer experiences that resonate with the values and desires of young people [2] - The Zhejiang provincial government has initiated a 2025 summer consumption promotion plan targeting students, which includes discounts and special offers to stimulate spending in this demographic [3]
考驾照增技能、毕业旅行……“考后经济”升温透出青年消费新趋势
Yang Guang Wang· 2025-06-29 00:38
Group 1 - The "post-examination economy" is gaining momentum as high school graduates engage in various consumption activities such as purchasing electronic products, learning driving skills, and traveling to celebrate their graduation [1][2] - Many graduates are taking advantage of discounts offered at tourist attractions, with some locations providing up to 50% off for students presenting their examination admission tickets [1] - The driving school sector is experiencing a surge in enrollment, with a reported 20% increase in student registrations compared to the previous year, primarily consisting of high school graduates and current students [2] Group 2 - The digital product market is witnessing a significant increase in transactions, with over 77,000 sales recorded in a specific region, leading to a total consumption boost of over 200 million yuan [2] - The "post-examination economy" is becoming a crucial part of the summer economy, particularly in the service consumption sector, which is showing notable growth trends [2] - The new generation of consumers is characterized by distinct individual preferences, prompting the need for targeted product offerings to cater to this emerging consumer group [2]