10 月 15 日，斐雪派克奢适生活馆深圳店开业，这是继9月17日杭州店开业后，在华南市场的又一关键 布局，旨在为超高净值用户打造以"社交厨房"为载体的奢适生活新体验。 选择扎根深圳，是斐雪派克与城市气质的共鸣。作为中国极具活力的国际化创新都市，深圳汇聚了大量 追求高品质、注重家居美学与情感互动的超高净值人群——他们既需要家电的实用功能，更渴望通过家 居空间传递生活温度。这种需求与斐雪派克主张的奢适人生理念相契合，成为品牌深耕深圳的核心动 因。 在位于深圳第三空间一楼的奢适生活馆中，用户可沉浸式体验到社交厨房与悦己洗护两大场景。在社交 厨房体验区，厨房成为核心社交场域：家人朋友可围绕岛台轻松交谈，备餐过程自然融入互动。而产品 的人性化设计支撑了这一体验：抽屉式烤箱与洗碗机让取放无需弯腰；专业酒柜精准维持7℃香槟与 16℃红酒的侍酒温度，让待客从容自如。 悦己洗护专区，则为用户营造了一处私享空间。嵌入式洗护设备凭借蒸汽焕新科技，不用水洗就能除菌 祛味、平复褶皱，细致呵护真丝、羊毛等珍贵面料；低噪音运行设计确保洗衣环节静谧无扰，即便清 晨、深夜操作，也不破坏居家宁静。用户轻触操控即可享受专业洗护服务，无需费心衣物 ...

Core Insights - Fisher & Paykel is accelerating its national expansion in China, with the opening of a luxury lifestyle store in Dongguan, marking a significant addition to its strategic footprint in the market [1][5] Group 1: Market Positioning - Dongguan is identified as a hotspot for high-end consumption, attracting ultra-high-net-worth individuals who seek a blend of aesthetics and technology in home appliances [2] - The luxury lifestyle store offers immersive experiences in "social kitchens" and "self-care laundry," showcasing how Fisher & Paykel's products integrate advanced technology with user-friendly design [2][7] Group 2: Design and Innovation - The opening event served as a platform for design professionals to exchange ideas on the integration of home aesthetics and appliances, providing insights for product innovation and scene upgrades [4] - The collaboration with designers aims to enhance the brand's understanding of consumer needs, focusing on the emotional and aesthetic values of home appliances [7] Group 3: Strategic Expansion - Since 2023, Fisher & Paykel has been strategically targeting first-tier markets in China, with existing lifestyle stores in major cities such as Shanghai, Xiamen, Dalian, Chengdu, Shenyang, and Tianjin [5] - The Dongguan store further completes the brand's national strategic map, reinforcing its commitment to the Chinese market [5] Group 4: Consumer Engagement - The immersive store experiences allow Fisher & Paykel to closely engage with ultra-high-net-worth consumers, capturing their demands for functional aesthetics and emotional value in home appliances [7] - The brand promotes a lifestyle philosophy of "natural, free, and comfortable," aiming to integrate this concept into the daily lives of more Chinese ultra-high-net-worth families [7]