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新思想引领新征程丨国庆中秋假期掀起消费热潮 彰显中国经济蓬勃活力
Yang Guang Wang· 2025-10-10 02:49
李娜:我们营业时间也是从平时的8个小时调整到9~10个小时,主要销售的产品是图书、文创纪念 品还有咖啡饮品,假期的营业额比平时增长很多,是平常营业额的3~4倍。 根据文化和旅游部数据,假日8天,全国国内出游8.88亿人次,较2024年国庆节假日7天增加1.23亿 人次;国内出游总花费较2024年国庆节假日7天增加1081.89亿元。不同于以往"走马观花"式的游览,今 年的旅游市场"情绪价值+文化体验"成为主要消费偏好,演唱会、赛事、影视IP继续成为出行核心触发 点。 在江苏,"苏超"将赛事流量转化为点燃消费的新引擎。南京等地开设集美食、文创与特色商品为一 体的观赛"第二现场",将赛事热度延伸至消费端。南京银杏里文化艺术街区负责人朱晓峰透露,南京队 对阵连云港队比赛当天,球迷们围坐在巨型LED大屏前,品港城风味,尝金陵美食,当天街区消费额较 日常增长超过两成。 朱晓峰:为外地球迷提供我们南京本地的特色美食,提供连云港的一些手作文创产品以及连云港特 色的美食。 央广网北京10月10日消息 据中央广播电视总台中国之声《新闻和报纸摘要》报道,习近平总书记 指出,要增强消费能力,改善消费条件,创新消费场景,使消费潜力充 ...
苏宁易购:国庆期间Suning Max销售增长61%
Xin Lang Ke Ji· 2025-10-09 04:22
北京中塔苏宁易购Max店副店长马野表示,国庆假期门店智能家电销售占比超60%,交互式的家电产品 市场认可度持续提升,能听懂方言的智能语音空调、一键搜索菜谱的烤箱、多筒区分的洗衣洗鞋机需求 飙升。 新浪科技讯 10月9日上午消息,苏宁易购国庆全程消费数据显示,Suning Max店销售同比增长61%,万 元以上家电销售同比增长73%,品质化、健康化、智能化、场景化趋势凸显。 苏宁易购门店平台事业部负责人表示,国庆假期家电消费市场结构性升级趋势凸显,从"生活刚 需"到"新智体验",消费者普遍愿意为更舒适的健康空气、更精细的食材管理、更便捷的衣物护理、更 沉浸的视听体验和更智能的厨房生活买单。国庆家电"超级补"加持下,更多主打智能健康、场景融合的 新趋势家电以普惠价格走进千家万户。 在县域市场,10月1日到6日,依托遍布全国城乡的超万家门店,苏宁易购零售云家电家居套购订单增长 135%,洗碗机、净饮机、烘干机组成的"新三大件"销售同比增长超80%。从区域来看,长三角、珠三 角周边县域,嵌入式冰箱、洗烘一体机等销售额同比增长超85%,扫地机器人、嵌入式厨电增长120% 以上;北部及中西部人口大县高端智能产品渗透率逐步 ...
苏宁易购国庆消费洞察:品质、智能、健康、场景化趋势凸显
国庆中秋"双节"叠加,不少消费者趁着超长假期买家电、焕新家。抢抓消费旺季,苏宁易购国庆期间加 码家电"超级补"让利优惠,为双节消费市场再添一把火。苏宁易购国庆全程消费数据显示,Suning Max 店销售同比增长61%,万元以上家电销售同比增长73%,品质化、健康化、智能化、场景化趋势凸显。 从消费客群来看,新生代和银发客群涌入苏宁门店,成为线下销售增长新引擎。同时,县域家电消费加 速提档升级,洗碗机、净饮机、烘干机成最受欢迎的家电"新三大件"。 苏宁易购门店平台事业部负责人表示,国庆假期家电消费市场结构性升级趋势凸显,从"生活刚 需"到"新智体验",消费者普遍愿意为更舒适的健康空气、更精细的食材管理、更便捷的衣物护理、更 沉浸的视听体验和更智能的厨房生活买单。国庆家电"超级补"加持下,更多主打智能健康、场景融合的 新趋势家电以普惠价格走进千家万户。 "这款冰箱太智能了,它能够根据食材新鲜度自动调整保鲜模式,还能通过手机提醒我购买即将用完的 食材。"趁着国庆假期,北京市民刘先生为家里添置了一台最新款的智能冰箱。北京中塔苏宁易购Max 店副店长马野表示,国庆假期门店智能家电销售占比超60%,交互式的家电产品市场 ...
电动化智能化撬动生活新需求 ——假期市场热点见闻⑤
Zhong Guo Jing Ji Wang· 2025-10-06 01:58
汽车消费市场同样火热。国庆中秋假期,天津、杭州、福州等地均有车展举办。国家信息中心经济 师林超分析,多家车企在节前完成秋季产品的集中上市亮相,叠加市场上丰富的节日促销活动,将有效 带动汽车销量增长。 商务部市场运行和消费促进司一级巡视员耿洪洲表示,截至9月10日,今年以来汽车"以旧换新"申 请量已经达到830万份。"以旧换新政策既为汽车市场带来增量空间,也促进电动化智能化技术普及,为 企业创新研发注入强劲动力,促进汽车产业加速构建智能网联新生态。"林超说。 促消费政策不仅推动汽车、家电家居、电子数码等产品升级换代,还打通了产业循环链条,为报废 拆解行业带来规模增长和提质升级机遇。 今年一季度,全国报废汽车回收195.5万辆,增长58.6%。林超表示,报废汽车回收拆解和循环利用 日渐规范,叠加大量新能源汽车和动力电池进入报废拆解回收环节,共同推动报废拆解向精细化转型、 向高附加值零部件再制造等产业链下游延伸,实现资源高效利用。 在手机市场,越来越多品牌在研发新机时,开始将"环保材料使用"等因素纳入设计考量。荣耀以旧 换新业务负责人表示,规模化、标准化的旧机来源,改变了以往回收源分散的状况,驱动行业逐步建立 规范 ...
经济日报:电动化智能化撬动生活新需求
Ge Long Hui· 2025-10-05 23:57
Core Insights - The article highlights the increasing consumer preference for AI-powered home appliances, indicating a shift towards smarter technology in household products [1] Industry Trends - AI-enabled home appliances are becoming the top choice for consumers, with significant sales growth observed during the National Day holiday [1] - The sales proportion of AI smart home appliances on Suning.com reached 55% during the holiday period [1] Product Performance - Specific products showed remarkable sales increases: - Comfort air conditioners with automatic human-avoidance features grew by 85% - Heat pump washing and drying machines that automatically match washing and drying programs based on fabric type surged by 127% - Smart smoke and stove sets increased by 145% [1] Future Outlook - The integration of AI in home appliances is expected to enhance the smart home ecosystem, providing better product support for various applications such as entertainment, education, cleaning, security, and home control [1] - The concept of a fully interconnected ecosystem involving people, homes, and vehicles is gradually evolving, which may redefine future lifestyles [1]
电动化智能化撬动生活新需求
Jing Ji Ri Bao· 2025-10-05 22:24
能听懂方言的扫地机器人、一键搜索菜谱的烤箱、多筒区分的洗衣洗鞋机,更聪明的AI家电成为消费 者的换新首选。马野说,人工智能技术给产品创新带来更多可能,交互式的家电产品市场认可度持续提 高。9月30日至10月1日,国庆首轮消费数据显示,苏宁易购全品类AI智能家电销量占比攀升至55%。其 中,能自动避人吹风的舒适风空调销售增长85%,可根据衣物材质自动匹配洗烘方案的热泵式洗干一体 机增长127%,智能烟灶套装增长145%。 "来尝一尝刚出炉的月饼!"在北京中塔苏宁易购Max店,工作人员正在演示如何使用蒸烤一体机制作节 日美食。 "现在消费者更注重家电的智能感和体验感。"北京中塔苏宁易购Max店副店长马野介绍,结合中秋节特 色,店内开展做月饼等活动,为顾客营造体验式消费空间。同时,苏宁易购首次将"双11"提前至国庆 档,加码家电"超级补"让利,门店客流量显著提升。 今年国庆中秋假期,全国各地推出丰富多样的促消费活动,带动家电消费市场活力持续释放,并呈现出 新特征、新趋势。 商务部市场运行和消费促进司一级巡视员耿洪洲表示,截至9月10日,今年以来汽车"以旧换新"申请量 已经达到830万份。"以旧换新政策既为汽车市场带 ...
电动化智能化撬动生活新需求——假期市场热点见闻⑤
Jing Ji Ri Bao· 2025-10-05 22:03
商务部市场运行和消费促进司一级巡视员耿洪洲表示,截至9月10日,今年以来汽车"以旧换新"申请量 已经达到830万份。"以旧换新政策既为汽车市场带来增量空间,也促进电动化智能化技术普及,为企业 创新研发注入强劲动力,促进汽车产业加速构建智能网联新生态。"林超说。 能听懂方言的扫地机器人、一键搜索菜谱的烤箱、多筒区分的洗衣洗鞋机,更聪明的AI家电成为消费 者的换新首选。马野说,人工智能技术给产品创新带来更多可能,交互式的家电产品市场认可度持续提 高。9月30日至10月1日,国庆首轮消费数据显示,苏宁易购全品类AI智能家电销量占比攀升至55%。其 中,能自动避人吹风的舒适风空调销售增长85%,可根据衣物材质自动匹配洗烘方案的热泵式洗干一体 机增长127%,智能烟灶套装增长145%。 奥维云网(AVC)消费电子事业部研究总监刘飞认为,人工智能加持下的家电产品,为智慧家庭生态的 建设提供了更完善的产品支持。未来,人工智能技术有望在家庭娱乐、教育、清洁、安防、家居控制等 场景加速落地,人、家、车的全空间互联生态场景也在逐步丰富,将重新定义未来生活方式。 汽车消费市场同样火热。国庆中秋假期,天津、杭州、福州等地均有车展举办 ...
“中国制造”闪耀海外 “中国机遇”分享全球——江苏外贸进出口规模创历史新高
Ke Ji Ri Bao· 2025-09-28 01:43
Group 1 - Jiangsu Youao Intelligent Technology Co., Ltd. increased R&D efforts to meet specific demands in Germany, France, and Southeast Asia, achieving an export sales revenue of 823 million yuan, a year-on-year increase of 10.38%, despite a 20% decline in the U.S. market [1][3] - In 2024, Jiangsu's foreign trade import and export is expected to reach 5.62 trillion yuan, marking a historical high and maintaining the second position nationally for 22 consecutive years [1][3] - Jiangsu attracted 19.05 billion USD in actual foreign investment in 2024, ranking first in the country for seven consecutive years [1] Group 2 - Nanjing Konne Electric Co., Ltd. successfully delivered high-speed train doors in collaboration with Nanjing Engineering Institute, showcasing its innovation capabilities [2][3] - The company emphasizes the importance of R&D investment, with approximately 3.5% of revenue allocated to R&D, enabling rapid product development and maintaining industry leadership [3] Group 3 - Bosch Siemens Home Appliances (Jiangsu) Co., Ltd. upgraded its R&D center in Nanjing to a global R&D center, highlighting China's market potential and talent resources [4][5][6] - Hawe China has the highest manufacturing efficiency and lowest costs among its global subsidiaries, benefiting from a robust supply chain in the Yangtze River Delta region [6][7] Group 4 - Jiangsu has implemented strategies to optimize the business environment and support foreign enterprises, including tailored services to help foreign companies navigate local supply chains [9][10] - The region has organized various events to facilitate supply-demand matching and promote foreign trade enterprises' participation in international exhibitions [10]
【环球财经】海信集团在巴西打造可复制扩张路径
Xin Hua Cai Jing· 2025-09-19 08:38
Core Viewpoint - Hisense is accelerating its strategic expansion in the Brazilian market, aiming to transition from a market newcomer to a leader in the consumer electronics and home appliance sectors [1][5]. Group 1: Market Entry and Strategy - Hisense entered the Brazilian market in 2022, focusing initially on air conditioners and gradually expanding its product range through a multi-category matrix and brand differentiation [1][3]. - The company achieved approximately 1 billion Brazilian Reais in sales in its first year and plans to increase this to 3 billion Reais by 2027, targeting leading positions in core categories like TVs and air conditioners [1][3]. Group 2: Local Production and Brand Marketing - Hisense employs a "local production + brand marketing" dual strategy, collaborating with local factories to produce TVs and air conditioners, thereby reducing import tariffs and enhancing supply chain efficiency [2][4]. - The company has established a sales network in over 3,000 physical stores and major e-commerce platforms, while also introducing its high-end brand Gorenje to cater to various consumer segments [2][3]. Group 3: Product Strategy and Market Expansion - Hisense emphasizes a balanced approach of "volume and price," offering competitively priced products in the entry-level market while introducing advanced technologies in the mid-to-high-end segments [3][4]. - The company plans to expand its TV models from 13 in 2024 to 30 by 2025, with annual sales expected to exceed 1 million units, reflecting both quantity expansion and category diversification [3][4]. Group 4: Challenges and Competitive Landscape - Hisense faces intense competition from established brands like Samsung, LG, and Gree, which have strong customer loyalty and service networks [4][5]. - The company must overcome challenges in localizing its entire supply chain and building a robust after-sales service network to compete effectively [4][5]. Group 5: Global Experience and Future Outlook - Hisense's global experience, including being the top TV seller in China for 17 consecutive years and holding significant market shares in Japan and Europe, supports its optimistic outlook for the Brazilian market [5]. - The company's expansion in Brazil serves as a model for other Chinese enterprises looking to enter the Latin American market, with potential implications for their strategic decisions [5].
海尔智家HOPE平台上线“许愿池”板块
Huan Qiu Wang· 2025-09-17 02:53
Core Viewpoint - The HOPE platform by Haier Smart Home has been upgraded with a new "Wishing Pool" section, aimed at facilitating direct user input for product innovation and development [1][4]. Group 1: User-Centric Product Development - Haier Smart Home emphasizes user needs as a driving force for product innovation, exemplified by the successful launch of the "Lazy Washing Machine," which was developed based on user feedback for a machine that can wash different types of clothing separately [3]. - Following the "Lazy Washing Machine," additional user requests led to the introduction of products like the "Lazy Washing and Shoe Washing Machine" and "Lazy Drying Machine," expanding the "Lazy Family" product line [3]. - The "Lazy Washing Machine" has been delivered to over 130,000 users in China, with plans for a European launch by the end of the year, showcasing the effectiveness of the user co-creation model [3]. Group 2: Wishing Pool Functionality - The "Wishing Pool" section allows users to submit product improvement suggestions directly to the R&D team, enhancing the efficiency of communication and idea generation [4][7]. - This platform enables R&D engineers and product managers to review and respond to user ideas, fostering a two-way interaction that accelerates the transition from concept to product [7]. - By integrating internal and external expert resources, the "Wishing Pool" aims to optimize the user co-creation mechanism, improving the accuracy and efficiency of responding to user demands [7].