Core Insights - The article emphasizes the importance of high-quality raw materials, particularly the unique black soil in Jilin's Lishu County, for the production of Fenjiu, a renowned Chinese liquor [1][4][6] - The "Walk into Fenjiu's First Workshop" initiative highlights the company's commitment to quality control and cultural heritage in the liquor industry [1][10][11] Group 1: Black Soil and Raw Material Quality - Black soil, known for its high organic matter content, is crucial for producing top-quality sorghum, which is essential for Fenjiu's fermentation process [4][6] - The unique climatic conditions in Lishu County, including adequate rainfall and temperature, contribute to the superior quality of sorghum grown in this region [4][6] - Fenjiu has developed a specialized sorghum variety, Fenjiu No. 9, which is tailored for the production of clear-flavored liquor, ensuring optimal fermentation [6][7] Group 2: Sustainable Agricultural Practices - Fenjiu implements the "Lishu Model," a benchmark for black soil protection, utilizing techniques like straw coverage and no-till planting to preserve soil quality [7] - The company has established a comprehensive traceability system that links environmental monitoring data with raw material growth, ensuring quality control throughout the production process [7] Group 3: Consumer Engagement and Cultural Heritage - The "Walk into Fenjiu's First Workshop" initiative allows consumers to engage directly with the production process, fostering a deeper understanding of the craftsmanship behind the liquor [10][11] - This initiative has evolved into a broader dialogue about the relationship between land and quality, emphasizing the cultural significance of local agricultural practices [11]