Core Viewpoint - The article highlights the vision of Hu Shihui, founder and CEO of X-META, to create immersive experiences using AI, XR, and full-sensory technology, aiming to democratize high-quality entertainment experiences across China and beyond [1][2]. Company Overview - X-META is a company that integrates AI, XR, and full-sensory technology to create immersive experience spaces, with a focus on making high-end entertainment accessible to a broader audience [1][6]. - The company has developed a product matrix that includes self-developed titles and collaborations with popular IPs, targeting various consumer segments [7]. Market Context - Guangdong is positioned as a "super scene laboratory" for new technologies and products, supported by favorable policies and a robust innovation ecosystem [3][7]. - The cultural industry in Guangdong has received significant policy support, with 87 new policies aimed at enhancing the development of sectors like digital games and performing arts [7]. Technological Innovation - X-META's core technology aims to provide a "full sensory" experience, engaging all six senses, which distinguishes it from traditional VR offerings [6]. - The company has successfully launched its flagship product, "Magic Ice Castle," which has rapidly expanded to over 30 cities in China within ten days of its release [6][9]. Business Model - X-META's business model allows for smaller, standardized experience spaces (36-50 square meters) that can be integrated into various locations, significantly lowering investment costs and making high-quality entertainment more accessible [6][8]. - The investment threshold for setting up an X-META experience is reduced to the million-level, with a much shorter return on investment period compared to traditional theme parks [6][8]. Future Expansion - The company plans to expand globally, targeting hot regions like Southeast Asia and the Middle East, leveraging its technology to provide snow experiences to populations that have never encountered snow [9][10]. - By 2029, X-META aims to establish 1,000 stores and 3,000 experience halls worldwide, creating a networked immersive experience akin to a basic version of the metaverse [10].