Core Viewpoint - The article highlights the rising popularity of new energy vehicles (NEVs) in the wedding car market, particularly among younger generations, as they seek to express individuality and modernity, moving away from traditional luxury brands like BBA (Benz, BMW, Audi) [1][6][21]. Group 1: Market Trends - During the National Day holiday, the order volume for NEV wedding cars exceeded the total for the first nine months of the year, with significant increases noted in various regions [1][11]. - In Jiangxi, a Xiaomi car owner club reported over 120 wedding car orders, leading to a halt in accepting new orders [1][11]. - In Zhejiang, orders for Li Auto wedding cars increased five to six times compared to the previous year [1][11]. Group 2: Changing Consumer Preferences - More young couples are choosing models like Xiaomi SU7, Xpeng P7, NIO ET5, and Tesla Model Y as wedding cars, viewing them as stylish symbols rather than mere transportation [1][6]. - The shift is driven by the younger generation (post-95s and post-00s) who prioritize aesthetics, cost-effectiveness, and unique experiences over traditional luxury [1][6][21]. Group 3: New Business Models - A new service model has emerged where NEV owners organize wedding car services through social media and car owner groups, creating a community-driven approach to wedding car rentals [7][15]. - For example, a Xiaomi SU7 club has turned wedding car rentals into a "light entrepreneurship project," managing orders and vehicle allocation through their community [11][15]. Group 4: Market Data and Projections - According to a report by Zhongyan Puhua, by 2025, traditional luxury cars will still hold 40% of the market, but new themes and NEV wedding cars are expected to grow rapidly, surpassing 30% [6]. - The penetration rate of NEV wedding cars is projected to exceed 60% due to favorable policies and changing consumer preferences [6]. Group 5: Competitive Landscape - The overall automotive market is seeing a shift, with NEVs accounting for 40.9% of new car sales in 2024, indicating a significant market share for domestic brands [16][21]. - Traditional luxury brands are losing market share to domestic brands like BYD, AITO, and Li Auto, which are achieving record sales [16][21]. - Tesla's sales in China have shown a decline, with a notable drop in year-on-year figures, highlighting the competitive pressure from domestic brands [16][21]. Group 6: Redefining Status Symbols - For the "Z generation" couples, weddings are becoming a platform for personal expression, with NEVs offering a unique aesthetic compared to traditional luxury vehicles [21]. - The trend indicates a shift in how status is perceived, moving from brand logos to personal taste and emotional resonance [21].