Core Viewpoint - The wedding car market in China has significantly declined over the past decade, transitioning from a "must-have" to a marginal market due to changing consumer attitudes, economic pressures, and demographic shifts [5][10][12]. Market Trends - Annual wedding car sales in China have dropped from a peak of 7 million units ten years ago to less than 3 million units currently, with the market share of wedding cars in total passenger vehicle sales decreasing from over 30% to just over 10% [5][6][8]. - The decline in marriage rates and the rise of late marriages have led many young people to no longer view car purchases as essential for weddings, instead incorporating them into broader family planning [5][10]. Consumer Behavior - The wedding car market has shifted from being driven by "face consumption" to being influenced by practical usage value, indicating a long-term decision-making process [5][12]. - The demographic of wedding car buyers has changed, with urban residents now making up over 60% of buyers, and the age group of 30-39 years accounting for nearly 75% of purchases [14]. Gender Dynamics - There has been a notable shift in gender roles within wedding car purchases, with women now constituting over 51.94% of buyers, marking the first time they have surpassed men in this market [16][18]. Market Segmentation - The market has transitioned from being dominated by first-time buyers to a majority of replacement buyers, with over 51.4% of purchases in 2024 being for upgrades rather than first-time purchases [11][12]. - High-end brands are gaining traction, with the proportion of wedding cars priced above 250,000 yuan rising from less than 10% to around 30-40% between 2020 and 2024 [18][20]. Future Outlook - The wedding car market is entering a "stock era," where the focus will be on existing vehicle upgrades rather than new purchases, reflecting a broader trend of market contraction and structural differentiation [9][12]. - Despite the decline in the significance of wedding cars as a standalone market, their symbolic value as a marker of new beginnings in life remains intact [20].